Sage concern

In recent months there’s been quite a bit of interest in Britain’s bentest undertaker, Richard Sage. A glance at the search terms people use to find my website tell me that, since June ’10, 330 have been hunting ‘Richard Sage’ and another 110 ‘Richard Sage Funeral Director’. That makes him almost as popular as coffins.

Run out of Manchester in October 2009, Mr Sage resurfaced in nearby Burnley where he set up as J Kendal and Sons. All the while, his online cut-price undertaking service, Direct Funeral Services, continued to trade from an address at which another online cut-price funeral director, Nationwide Funerals, was also registered.

At the time of his departure from Manchester, Mr Sage had this to say to the Manchester Evening News: “In regards to my past, yes I have been convicted and served my sentence. Now I have rehabilitated myself back into society and that is what I now call my past – a past that I have learnt from and have moved forward, being a better person.”

This was not the impression formed by the GFG’s North of England Correspondent. He has kept me well-informed of nefarious goings-on. And in his most recent report he informs me that Mr Sage has upped sticks and done (another) runner. He says: “Just been to see his garage where he kept all the hearses and such, its completely empty and the signs off the windows and on the front are all gone, he still has the sign on the side door, which says J. Kendal and Sons Funeral directors and such, but i been keeping close eye on that place … I also been up to the funeral home and it is bare empty and up for sale the signs are still on but its up for sale.”

Whither has he flown this time? Chances are he’s battening down the hatches in his pad on the Costa del Sol. We shall see. But I think he may have learned a lesson, this time, about the power of the internet to disseminate information, enabling people to keep tabs on him. If that’s the case. I am pleased to think the GFG may have played a part.

If it has, then I’d like to say a big thank you on behalf of all of us to the GFG’s North of England Correspondent. I can’t name him, obviously. But I raise my glass to you, sir.

For more background on Richard Sage simply google ‘Richard Sage funeral director’.

Sage shall not weary them

There are bad people who can be made better (the majority) and there are bad people who can’t.

It begins to look as if our good friend Richard Sage belongs to the latter category if fresh allegations are correct. He has resurfaced in Manchester disguised as the Edmund Funeral Home and, true to form, has already begun, allegedly (I’m not taking any risks with this man!), to rip people off with all the charm and plausibility for which he is famed. The ranks of his enemies, angry victims all, continue to grow.
Here’s the recent experience of Nigel Hill of NRH Executive Cars:
“He booked a chauffeur car for a priest to a service in June 2009, I was told the priest would pay cash on the day, the priest had no money for the journey so Richard told me to send an invoice that would be paid by return. Nearly 3 months later, 15 phone calls, 20 emails and countless promises to pay, and I still have no money from him. Stay well clear of this man .”
Stay well clear of Direct Funeral Services, too. This website is still listed as belonging to Mr Sage.
Time to bang him up and throw away the key? It begins to look like it.

He’s still at it!

Britain’s most infamous undertaker Richard Sage is awaiting trial at Blackfriars Crown Court on 28 April on a charge of fraud by false representation. He stands accused, among other things, of having posted a series of bogus adverts looking for young people to work with him. It is alleged the adverts asked for a £400 administration fee, but the promise of a job was a lie.

A little piece of Sage’s previous has been brought to our attention. This goes back to the days when Sage was operating a private ambulance service alongside his undertaking business. The story features Nigel Gardner, who runs a private ambulance service called Ambukare.

Whilst working as a driver for an undertaker’s, Sage decided to set up his own private ambulance firm. He did it convincingly too, embracing the much-revered work-sharing ethic. He would take jobs from hospitals, demand payment up front, and pass the jobs on to other companies. One of the companies was Ambukare. Gardner received a call from an unfamiliar company, Inter County, but obliged the request all the same. He then had a lengthy period of chasing payment.

The undertaker’s firm hadn’t seen Sage for some time. Nor had any of his clients. Eventually, Gardner decided to ring the police, who it turns out were looking for him too. He was wanted for various acts of fraud. Gardner’s account added another to the list.

The CID tracked him down in Spain.

“A lot of people were angry as Sage hadn’t paid a single client,” said Gardner. “I knew I wouldn’t get my money back. I was just waiting to see what the courts would do to him.”

The courts were firm, giving him several years, “which I suppose is only fair”, Gardner laughs, “as we soon found out he’d been ferrying people around in hearses!” (Source)

Incredible as it may seem, Sage is still trading as an undertaker from three branches in Essex while his business is being wound up by the Redfern Partnership in Stratford-upon-Avon.

While we hope that the judge at Blackfriars Crown Court will bring his activities to an end soon, we have to wonder if more couldn’t have been done to stop him.

Sage

You can’t keep a bad man down

Everyone deserves a second chance, and if we believe what we read on the testimonials page of the Mary Mayer Funeral Home in Southend-on-Sea, then Mark Kerby, better known to readers of this blog as former jailbird and serial fraudster Richard Sage (everyone deserves a second name) is a reformed character. 

As if. ‘Mark’ has racked up no fewer than 8 county court judgements against him in the course of his reincarnation. He’s not been paying his bills. See here: Mayer Report1 (1) 

Screenshot 2013-09-28 at 20

In his days of mischief-making, Mr Sage/Kerby enjoyed a little foray running an air ambulance. He’s had another crack at this, but seems to have come unstuck. According to the Insolvency Service on 30 April 2013:

European Medical Assistance (EMA), a company which passed itself off as a worldwide emergency medical assistance provider but had no ability to provide these services, has been wound up in the public interest by the High Court in London, following an investigation by The Insolvency Service.

The company and its appointed director, Mark Kerbey, failed to co-operate with the investigation and failed to produce any documents and information in support of the company’s claimed trading activities. 

Commenting on the case, David Hill, an Investigation Supervisor with The Insolvency Service said: 

“This company claimed it would help people in their direst need, when they required urgent medical attention. In fact it intended to do nothing of the sort but took people’s money in exchange for a sense of reassurance that was utterly unfounded. 

“Furthermore, the company cynically took advantage of young people who were keen to gain experience of helping others. In winding up this company, the Court is sending a strong message that there is no place in the business arena for organisations like this. 

“The Insolvency Service will investigate abuses and close down companies if they are found to be acting against the public interest.” 

See the full report here. Find out more about Richard Sage, his life, times and countless misadventures, here

Unwanted man

Sage

 

There’s a leaflet circulating in Southend-on-Sea and environs advising the populace to have nothing to do with the Mary Mayer Funeral Home.

What, you ask, has Ms Mary Mayer done to deserve this? She would seem to be both blameless and admirable — an idealist, even:  

Our founder Mary Mayer, a nurse of long standing, felt that the funeral service profession had become an impersonal big business; large groups had formed buying up the traditional family funeral directors known for their personal care and trust by generations of families and turning them into large, money making giants concerned on profits and not families.

Go Mary!

We found this short biog at Duedil:

Mary Mayer is British and was born in 1954. Her first directorship was in 2012 with Mayer Funeral Home Ltd – she was 57 years old at the time. Mayer Funeral Home Ltd is her most recent non-secretarial directorship where she holds the position of “Nurse”. The company was established 2012.

Well, it seems that no one has ever seen Mary. What they have seen instead is the not inconsiderable bulk of a scamp called Richard Sage, a man who, an investigative journalist once observed to us, “would rather make a bent 99p than an honest pound.” The blog has covered some of Richard’s mischiefmaking here

When he did a runner from Burnley we put the Dispatches TV people onto his trail. They set an ex-News of the World hound to track him down but the old bugger had vanished. It’s a trick he’s picked up. 

We heard he’d resurfaced under this Mayer moniker shortly after he opened his doors, promising that this time he really had learned his lesson. He even gave himself a new name: Mark Kerbey. We set the ITV undercover people onto him, warning them that if he got a whiff of who they really were he’d be off into the ether like that. They rocked up at Ms Mayer’s establishment with hidden cameras and air of innocence — but Richard had whiffed them. They came empty away. 

We’d reckoned that exposure on prime time TV would be the most effective way of getting rid of him once and for all — more effective than writing about him on this blog. It was not to be. So we rang the local paper and urged them to get onto the story in the public interest. We chatted to influential people in the area and agreed to keep quiet for the time being while steps were taken. 

Well, the cat’s out of the bag now. Whoever is putting that leaflet about is doing good work. 

Postscript: Ben Anderson, the man behind the ITV exposé of malpractice at Gillman’s, is on Panorama on Thursday reporting from Helmand. 

 

 

Undercutting the undertakers

Business in bargain basement funerals is booming in Germany. Budget undertakers now enjoy 25 per cent of the market, up from 16 per cent two years ago.

A typical German funeral is comparable in cost to a British funeral: somewhere between £2,500 and £3,000. But the funeral price comparison website Bestattungen.de will quickly lead you to Sarg-Discount (translation: Coffindiscount), who will cremate you for as little as £412.89, and to budget undertaker Aarau, who will bury you for £860.

Old school German undertakers are not surprisingly hot under the collar about all this and respond in the language of undertakers the world over:  “Either there are hidden costs, or the body is treated without dignity,” warns Rolf Lichtner of the German equivalent of the NAFD. Whatever the truth of this, the image of budget funerals in Germany is somewhat tarnished by the fact that the ceo of Aarau, Patrick Schneider, is a former Stasi officer with a criminal record – just as the image of budget funerals in the UK has been besmirched by the activities of serial cheat and bungler Richard Sage.

German budget undertakers retort, of course, that dignity isn’t something that can be measured by the number of euros spent.

There may be an interesting sociological slant to this Teutonic trend. Dagmar Haenel, an anthropologist at the University of Bonn, thinks that cheap funerals reflect a contemporary throwaway mindset and reflect a divergence in the behaviours of different social classes, noting “We also have a rise in very individualised burials, sometimes very costly” by rich and educated people. “When it comes to funerals, the struggle of the classes is gaining ground,” she concludes. Here in Britain, on the contrary, a budget funeral is generally much more interesting to educated professionals than to working class people.

It would be impossible, in Britain, to get prices down to German levels. But there’s room at the bottom for sure. And how good it would be to see more people dispense with the customary trappings and trimmings and focus their attention instead on the principal business of a funeral, the farewell ceremony, an event where what is said and what is done matter most, and where what is spent is supplementary. Not only would the bereaved get much better emotional value for money, they would also be setting a good example.

More on budget German funerals here

Swindler recycled

Members of the Official Richard Sage Fan Club will be interested to learn that our unwearied superdork has resurfaced. Richard Who? Click on the Category at the end of this post to trigger a cascade of ordure.

I can’t say exactly where he is — I must protect my source. But he is still in the UK and once more back in the private ambulance business. It was in his guise as a private ambulance operator that Sage swindled the NHS, his staff and his customers of hundreds of thousands of pounds some years ago, an irregularity of which M’lud took such a disapproving view that he banged him up for seven years.

I can today announce that I am in a position to effect the restoration of a sum of money to one of those who has been swindled by the much misunderstood Sage. Don’t ask how, it’s a long story, and it’s all devilishly above board.

If you have an outstanding CCJ against Mr Sage, please contact me. I’ll do what I can for you.

charles@goodfuneralguide.co.uk  /  07946 714 063

Sorry to be so cloak and dagger about this. It’s the only way the sting can succeed.

Bang to rights?

I don’t know if it’s the anarch in me or the libertarian, but I am inclined to be very relaxed about the absence of any regulatory structure for funeral directors. Almost everything you can think of is governed by regs designed to reassure and protect consumers. An unregulated funeral industry looks anomalous. Catteries are regulated. You’d think that the funeral industry was imminently and urgently next. But Government isn’t interested, there’s little call for it, so the trade/profession (such a snobbish distinction) jogs along, open to all regardless of (dis)qualification. It remains the case that the rules governing the disposal of dead humans are not nearly as stringent as those governing the disposal of dead farm animals.

And this means that next of kin remain the default disposers of their dead. They are in charge, they sign the legal forms, and the funeral director they appoint is their agent. This is an attractively ancient right: the dead belong to their own.

My mind was swayed a little when I read a just-published report by the Irish National Council of the Forum on End of Life. Over in Ireland the funeral industry is as unregulated as ours. The Forum reckons there are major problems as a result of this, and a lot of ‘sub-standard funeral care’. Interestingly, of Ireland’s 600 funeral directors, fewer than 100 are full timers. In the UK, in rural areas, there are those who combine funeral directing with something else, building, usually, but only a handful, nowadays.

The Forum uncovered abuses with which we are familiar over here, but there’s probably a difference in degree. They report ‘extreme variation’ in the provision of services, together with neglect and misconduct on the part of FDs and mortuary staff. Embalming is often carried out by untrained personnel.

The Forum takes issue with the lack of price transparency, detailing instances of ambiguous or inappropriate invoices. It also reports anecdotal evidence of bungs to hospital and hospice staff.

Nothing we don’t have here, then. And we note that when Richard Sage was trading recently in Burnley there wasn’t a thing anyone could do to stop him. All the NAFD could do was warn its members to steer clear of him – and it did that, citing evidence from this blog. But no message got out to consumers. I urged the Burnley Express to run an expose but it balked.

If our own funeral industry is not so bad that it cries out for urgent regulation, wouldn’t it be a good idea anyway if regulation can expunge low-level malpractice?

Over in the US the industry is regulated. Funeral directors have to do two years at mortuary school and earn a licence to practise. It’s absurd. There’s not two years’ worth of learning to be done – unless you introduce embalming as a course component. Which is why US funeral directors embalm. It’s the only thing they do that consumers can’t.

Professionalisation flatters the status of funeral directors, and it shows in their fees. A US funeral is vastly more expensive than one of ours. There are contributory cultural factors at play here, too, let’s not forget: for immigrant communities an opulent funeral proclaims, “I came, I worked, I made it.” All the same, the gap is great.

Another upshot of US regulation is that those wishing to care for their dead at home can find themselves enmeshed in red tape, compelled to defer to a funeral director.

Just this week, the excellent Josh Slocum, Executive Director of the consumer advocacy body the Funeral Consumers Alliance, wrote this to me: “I love the fact that there’s no such thing as licensure for undertakers over there – no opportunity to puff one’s self up as a Capital P Professional. The licensure requirements in the US have made a complete mockery of the idea of consumer protection.”

That’ll do for me.

Josh goes on to propose: “But what about the idea of a parallel in Britain to our Federal Trade Commission’s Funeral Rule? Not a licensing scheme, but a consumer bill of rights. I should think that would be beneficial just the same, even though you all don’t have as much of a nightmare dealing with undertakers as we do.”

It’s an interesting proposition. Views?

Read about the report by the Irish Forum on End of Life here.

Read to find out about the FTC Funeral Rule (brought in to protect consumers from licensed and regulated funeral directors) here.

It’s rum up north

A couple of months ago I was tipped off that the oft-disgraced Richard Sage was alive, well and practising in Burnley, Lancashire in the guise of J Kendal at this address:

40 Briercliffe Road, Burnley BB10 1XB

I followed this up and discovered it to be so.

Don’t know who Richard Sage is? Google him.

At the same time, I was looking into the activities of Nationwide Funerals. I posted a piece on the blog drawing attention to the similarity of their offer to that of Richard Sage’s other operation, Direct Funeral Services,  and the perils generally of being an internet undertaker in the wake of Sage. I wrote and asked for Nationwide’s comments. I received a very cross email saying, among other things:

‘you will understand our dissapointment in your post and the damaging non substantiated comments about a Mr Sage who we have researched since your posting. We are disgusted that this name is even on the same page as our company.’

I took the blog post down in a spirit of friendly dialogue while I tried to find out more about a company which can do you a funeral for £970 plus disbursements. I was disappointed in my attempts to get Nationwide to talk to me. I got this:

‘I apologies for your dissapointment, however please understand a new company dealing with many customers needs to concentrate on its services it is providing and cannot prioritise trade and bloggers enquiries. Your request should be actioned when we have the time.’

I rang and rang, then let it go. I posted a warning on my website.

I had been told by a person claiming to have been employed by Mr Sage that the owner of Nationwide, Aidan Cabrera Moreno, was living at Mr Sage’s address. (This same person, who alleged that he had been a victim of Mr Sage, also told me he reckons Mr Moreno to be a nice guy.) Today I received another tip-off from someone who has been investigating Nationwide Funerals at Companies House. It was the missing link. It turns out that Nationwide Funerals is registered at this address:

40 Briercliffe Road, Burnley, BB10 1XB

Funeral directors who read this blog will be wondering who the funeral director is in the handsome video on the Nationwide website. You can find him here.

What are the industry’s trade bodies, NAFD and SAIF doing about this, I wonder. I shall write and ask them.

I am aware of no malpractice on the part of Nationwide Funerals who have now expanded to the London area.

The Good Funeral Guide
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