An official government digital ‘Bereavement Leaflet’ document has just appeared, purporting to provide ‘Information for the Bereaved’ for people in England during the Covid-19 pandemic.

It can be found here.

It’s not a great document to be honest. It doesn’t give very much useful information, but what it does state very clearly is “A first step will be to choose a funeral director. You can find an industry-inspected local funeral director via the following websites:

The National Association of Funeral Directors: funeral-directory.co.uk

The National Society of Allied and independent Funeral Directors: SAIF.org.uk/members-search’

That’s it.

It seems that the government are steering anyone who has been bereaved during the current disastrous situation straight to a member of one of the two trade associations. If a company is not a member of either NAFD or SAIF then according to this document they’re probably not worth contacting.

It seems that notwithstanding the market investigation by the CMA into the funeral industry that has so far been less than complimentary about large corporate companies who all belong to a trade association, the government are now suggesting bereaved people choose a funeral director who is a member of a funeral director trade association. On the premise that they are ‘industry-inspected’.

Just for the record, we think this is wrong.

Some of the best funeral directors feel that neither trade association represents them sufficiently well. Many of these are companies recommended by the Good Funeral Guide who have been through our accreditation process.

You can read a series of guest posts from some superb funeral directors outlining why they choose not to belong to either trade association here.