This category attracted a number of strong entries, with 11 finalists ranging from traditional to more unconventional businesses. The judges believe that it is essential that any future regulation of the funeral industry does not place barriers in the way of newcomers, as it is the emergence of new innovative thinking about how to do funerals that is driving the funeral sector forward.
There are two runners up in this category, both successful start-up businesses by funeral directors who have worked for large companies and wanted to have a more personal, involved and reactive role.
The winner was selected for their unique, contemporary, open and bespoke approach, their professionalism balanced with creativity and compassion, blending to give a fresh new approach to undertaking.
In their own words;
‘It is clearly important that we keep our service flexible, adaptable, creative and truly meet the needs of our client, rather than giving a blueprint of what we think that a funeral should be and look like.’
Winner – Compassionate Funerals
Award photograph by Jayne Lloyd
The 2017 Good Funeral Awards were generously sponsored by Greenfield Creations