Dignity and impudence

I get a lot of email that goes straight into the cyberrecycling bin. This, though, possibly warrants a response. 

Hello Charles, 

How are you? I hope you don’t mind me getting in touch. My name’s Izabela and I work for a digital marketing company called Greenlight helping to spread awareness about Age UK. As you blog is entirely devoted to Funeral Planning, I was thinking you may be interested in the information about the Age UK funeral plans  www.ageuk.org.uk/products/products/financial-products–services/funeral-plan/ 

I thought that could be something potentially  interesting for your readers and perhaps you can find this information useful in the future when creating new content. 

Let me know I you have any questions. 

Kind regards 

Izabela Kawecka

Lifestyle Outreach Specialist | Greenlight

Natural burial ground of the year – the finalists

Fran Hall of the Earth-lovin’, sometimes subterranean (it is headquartered in a nuclear bunker) Natural Death Centre (NDC) tells us that, to coincide with Dying Matter Awareness Week, and to raise the profile of the great work being done by Association of Natural Burial Ground (ANBG) members, the NDC is announcing the regional winners in our 2013 People’s Awards for the Best Natural Burial Ground in the UK. 

Over 1,000 ANBG feedback forms received back at the bunker were scrutinised and analysed by trustees earlier this year, and the results were collated to produce eight winning natural burial grounds in different regions of the UK. 

In order to ascertain the winner in each region, an average return rate against the possible maximum number of burials was calculated, and then the numbers of stars given both overall and for service were tallied. 

In regions where two or more sites had similar levels of response and stars, the forms were re-read and the number of mentions of the owner / manager in each case was used to ascertain the site providing the most personal service according to the families who responded. 

Winners were chosen in eight of the regions of the UK where ANBG members operate. Three regions, (East, North East and Eire) had no eligible contenders due to absence of forms returned and / or disqualified sites. 

An overall winner is to be chosen by three independent judges, and will be announced in June.

Scotland – Clovery Woods of Rest – Alex and Fiona Rankin – www.greenburials-scotland.co.uk

 North of England – Dalton Woodland Burial Ground – Francis Mason Hornby – www.daltonwoodlandburial.co.uk

 Yorkshire – Brocklands Woodland Burial – Chris & Julia Weston – www.brocklands.co.uk

 West Midlands – West Hope Green Burial Ground – Andy Bruce – No website – more info www.naturaldeath.org.uk/index.php?page=natural-burial-grounds 

East Midlands – The Willows Natural Burial Ground – Chris & Jenny Scroby – www.willowsnaturalburialgrounds.co.uk

Wales – Green Lane Burial Field & Nature Reserve – Ifor & Eira Humphreys – www.greenlaneburialfield.co.uk

 South West England – Higher Ground Meadow – Peter & Joanna Vassie – www.highergroundmeadow.co.uk

 South East England – South Downs Natural Burial Site – Al Blake – www.sustainability-centre.org

 

Diabolical liberties, that’s what they’re taking

“Woe unto you, scribes and Pharisees, hypocrites! for ye make clean the outside of the cup and of the platter, but within they are full of extortion and excess.” Matthew 23:25

It seems appropriate to wax biblical in the matter of undertakers’ mark-ups for, verily, the people do tremble with ire and their eyeballs do start from their sockets whenever they discover that what they’re buying has got a little bit slapped on top.

These are the same people who readily accept that anything else they buy has been marked up to what the market can stand. Go to a restaurant. Price up the food on your plate. What would it cost you at Tesco? Call for the manager. Demand in a commanding tone to know why you are paying £25 for food you could buy for £4.83. The manager will speak of the cooking and the waitering and the washing up and the manifold overheads of running a high street premises. He may even conclude by saying, “If you don’t like it, cook your own or go to the kebab house on the corner.” He may even say something more direct. 

What’s the markup on anything? Answer: the normal retail markup is 50 per cent — ie, double the cost price. That doesn’t mean that an undertaker pays £100 for a coffin, charges £200 and takes £100 to the pub. Gross profit is what is left when overheads have been taken out. You’re unlikely to get much change from £100. Fashion goods, luxury items and Apple gadgets carry a much greater margin and no one gets into a moralising tizz about them.  

The cost of a coffin is no benchmark of an undertaker’s charges.  Cheap coffin = overhead cost absorbed by professional fee.

The best way to benchmark an undertaker’s charges is to get a quote for the job from your nearest Dignity plc undertaker and compare it with quotes from others. Seriously good value starts at Dignity minus £600. While you’re about it, take http://quotecorner.com/revia.html account of the value of great personal service. There is no reason whatever why an undertaker shouldn’t say “I charge more because I am worth it.” Let the market be the arbiter of that. 

Up in Scotland there’s a hoo-ha about the markup on cardboard coffins. One undertaker is charging £580. Scotmid charges £245. A Scotmid spokesperson said: 

“The cardboard coffins that we retail for £245, we buy in for between £80 and £100. Then we have other costs, VAT, delivery, we have to engrave the plate, line the interior, then we have to mark up the price as well. The cardboard coffins are not popular, we sell very few, and we have to mark the cost up or we wouldn’t be a business.” 

Scottish Conservative chief whip John Lamont accused funeral homes of “profiteering” at the expense of grieving families. He said: “This seems like a heavily excessive mark-up which would not be tolerated in other industries. Grieving families are probably in the worst possible frame of mind to spot this, and that’s perhaps why it happens. Funerals are not a cheap occurrence and with profiteering like this, it’s easy to see why.”

The use of the word ‘profiteering’ is highly subjective. Bereaved people are uneasy about the commodification of deathcare even though they don’t want to do it themselves. They think the normal commercial rules should be suspended. Well, they can’t be, not if you’re going to create a market for it. Even undertakers have to eat. You can’t have it both ways. 

Instead of berating undertakers for avarice and instilling in funeral shoppers a sense of grievance and entitlement, it would be far better for the likes of Mr Lamont to comment sensibly and urge consumers to shop around. As that Scotmid spokesperson said: “We have to mark the cost up or we wouldn’t be a business.”

Within a mile or two of any undertaker who is out to rip you off is one who isn’t. That’s the good news. Get it out there, Mr Lamont. 

Full story here

What’s in a hearse?

All cats famously look the same in the dark. All hearses look the same whatever the light conditions.

What a thing to say!

Undertakers, we know we sometimes get up your noses and you probably think we do it for sport. Mostly we don’t. In the matter of the above outrageous statement, we assure you it’s true. Trust us. We are industry outsiders. We speak for the people. We are the people.

We know what auto-lust consumes you as you finger your Binz catalogues. We know how you bask in the envy of your fellow undertakers. We know you believe your vehicles to be an inextricable constituent of your identity. We see the photos on your websites of your glossy flocks fanned out behind you. You believe they warble siren songs to funeral shoppers. We worry about the repayment charges you have to pass on to said shoppers.

When bereaved people climb aboard, where do you think their thoughts lie? Hmnn? There should your focus be also. So long as it’s big, black and shiny, that’ll do, thanks. 

To be fair, the only way to test this would be to conduct a survey. We haven’t done that. Nor in the interest of market research, have you. Is your case for shelling out all that money as strong as you think it is?

Actually, in the case of AW Lymn, in Nottingham, it may be. Lymn’s has a fleet of Rolls Royces. Rolls Royces are the epitome of stateliness, very distinctive. 

Someone who has done a survey is the blogger at The Other Side of Funerals in Sydney, Australia. Over there, funeral directors go to great lengths to customise their hearses so that they embody their identity:

For example, WNBulls bought their chrome bars (used on the roof and inside the back) from overseas so nobody else in Sydney could possibly have similar bars.  Then when they sold an older hearse they deliberately sold it out of state.  Despite the fact that it was an older design for the company.  Another example is of how Elite Funerals have a patent on the design of the roof for their hearse.  So again, nobody else will have a hearse like it.

The results of the survey make for fascinating and illuminating reading:

Those who never work(ed) in the industry were unable to recognise any hearse correctly.  Yet for those who work(ed) in the industry this category had the highest correct recognition.

We urge you to pop over to The Other Side of Funerals and have a look. It’s as thorough a piece of research as you will ever see, a really excellent piece of work.

There are three posts. Read the first here, the second here and the third here

Who never lived and so can never die

Posted by Richard Rawlinson

Sherlock Holmes looks nothing like Benedict Cumberbatch, and is in fact the doppelgänger of Charles Cowling. This is, of course, subjective as the casting director of the TV series can present the great detective how he wants, just as a reader of Arthur Conan Doyle’s stories can picture him as Charles’ twin bro in deerstalker and tweed cape. This is because Holmes is—shock-horror—not real, a man of fiction, a figment of the imagination.

When Conan Doyle killed off Holmes in his serialised adventures in The Strand, the magazine lost 20,000 subscribers and some readers wore black armbands in the streets. Conan Doyle was less sentimental, and resented Holmes for overshadowing the rest of his literary output. So he sent him tumbling to his death over the Reichenbach Falls in Switzerland during a fight with arch-enemy Moriarty.

Eight years later, in 1901, there was rejoicing when Conan Doyle, under pressure to balance his bank account, decided to write The Hound of the Baskervilles, a story set before Holmes’s death. He then caved in entirely with The Adventure of the Empty House, in which it transpires Holmes didn’t die in Switzerland after all. The fall was all cleverly staged so he could disappear into undercover anonymity. This was one of the earliest cases of a narrative device known as ‘retconning’: retrospectively altering the continuity.

It’s fitting that the writer of the cliffhanger at the end of last season’s Sherlock series used ‘retconning’. Holmes fell from the roof of St Bart’s hospital, Watson was an eye witness, we saw a pulse taken, blood on the pavement and a body being carted off in an ambulance. But as the camera cut away at the funeral we saw Holmes looking secretly on.

What a teaser, and we have to wait for the new series this autumn to find out what happened. In the meantime, the internet is buzzing with theories. Did Holmes borrow a corpse from St Bart’s mortuary and toss it off the building? Did the strategically parked van allow for the stand-in body to be taken away so the real Holmes could lie on the pavement, releasing blood capsules just before drugging himself to temporarily stop his own heart? As Watson ran to the scene of the accident, was his collision with a cyclist a deliberate ploy to delay his arrival?

Whether viewed on TV from fireside sofas; whether read about in bed or in library armchairs; whether discussed online, in classrooms, pubs or by office watercoolers, Sherlock Holmes lives on!

Calling all angels

When Ed Emsley, a film student at the University of Falmouth, rang me up to talk about his idea for a documentary about the death industry, I was struck by what a very nice fellow he was. I gave him all the help I could — a mouthful of wellmeaning advice and a list of nice people to ring. Over to you, Ed. 

He’s just emailed to say he’s all but finished the film and is looking forward to entering it for all sorts of competitions. He needs our help. 

We are putting the finishing touches to it and are currently running a crowdfunding campaign online to try and get help to fund the use of a Dylan song, When the Deal Goes Down. This is James [Showers’] chosen funeral song and he feels that it sums up the way he has tried to lead his life. 

Being Dylan, using the track is quite costly and as students, we are quite hard up. Therefore, we are trying to get the ‘teaser’ trailer of An Undertaking to be seen by as many people as possible. Would you possibly be able to share the Kickstarter page with as many people as possible to arouse interest and maybe support? I’d be so grateful.

You can see the teaser trailer and read what Ed has to say about the project here

I have a feeling that Ed is going places. And I’ve a feeling that a lot of readers would like to give him a leg-up to what will be a hugely impressive career. 

Judge for yourself. Watch the teaser. Listen to the Dylan song. Consider bunging him a tenner. All good causes lead to Heaven. 

ED’S NOTE: A cigar to the first person who spots the allusion in the title of this blog. If that’s you, Kitty, a pince-nez. 

Chowing down with the antecedents

Debate about attitudes to death, funerals and the commemoration of the dead has largely been colonised by a section of the liberally-educated chattering sector of the middle class. They’re the ones most likely to opinionate about this stuff; they’re the ones who like to think think they can get their heads around it. They are intellectual adventurers with a degree of emotional courage and, even when a touch arrogant in their conclusions, are mostly well-meaning.

The opinionators have been moderately effective opinion-formers.  Undertakers don’t like em much and would point out that, for all their reforming zeal, the overwhelming majority of funeral shoppers still opt for a black funeral and twenty minutes at the crem.

This is not to say that funerals haven’t changed a great deal in the last twenty years. What goes on after the coffin has been deposited on the catafalque has altered greatly. The early opinionators probably did not envisage the aesthetic which has evolved, neither the exuberance of the words, music and conduct of mourners, nor what the Daily Mail has termed the Poundland look in our cemeteries, especially the children’s sections. But I think most of us applaud a tendency to outpour. There’s a healthy decorum shift under way, expressed in a range of behaviours. No one should presume to legislate in matters of taste.

The coining of the pejorative term ‘death denial’ may well have been a mistake — an expression of benign condescension. All sorts of people don’t like thinking about death. My liberally educated and very nice dentist has just told me he hates passing the undertaker as he drives to work. He became a dentist, not a doctor, because he didn’t want people dying on him. And even though this is his disposition, it doesn’t mean he doesn’t know perfectly well, like all so-called death-deniers, that he will die one day. It is said that an awareness of mortality sharpens our appreciation of life. It can just as convincingly argued that shutting it out does, too. Nothing we think can alter what will be the experience of our dying, which is likely to be disagreeable.

Which is not to say that the availability of good exemplar funeral ceremonies is anything but a good thing, especially for those who prefer only to think about death when they have to. As established religions show, an off-the-peg course of action is best suited to people in grief. The work of thoughtful and humane undertakers and celebrants offers a great deal of solace to those wrestling to get their heads around what has happened. They have made an enormous difference.

The attractions of the death debate to academics, especially sociologists, are obvious enough. And so it is that the irredeemably chattery, middle-class GFG has been invited to sit on a panel at the University of Cardiff”s Before I Die festival on Sunday 20 May. It comprises stuff like Stages of Death: Men, Women, and Suffering in Opera and Ballet and Re-thinking the Organisation of Death and A Matter of Life or Death: Representing Coma. I can’t understand the titles, so I’d never get my pea-brain around the content. It is likely that audience will be made up of… the usual suspects. Is it worth going all that way for? My jury is in the out position.

An esoteric, abstract quality is a characteristic of academic discourse. On the 29-30 June the University of Bath is holding its annual conference, entitled New Economies of Death: The Commodification of Dying, the Dead Body, and Bereavement.  It tempts us with stuff like Exemplars of good death: biopolitics and governmentality between commodification and social movement. I notice that Barbara Chalmers of Final Fling is slated to speak. She has a gift for refreshingly earthy utterance. Give em both barrels, B. Then re-load.

To be fair, the titles of talks at these academic gatherings are becoming plainer in their language. I have just had a look at the titles of the talks at the next Death, Dying and Disposal conference and there’s nothing there – yet – that I can use to illustrate my point. And I have to admit that I’ve had a lot of fun at these conferences and met all sorts of nice people. If I a have a beef with academics it is that they don’t make their research papers available, free, to the people who pay their wages.

All this talk of death is spawning death-themed shows and exhibitions. They mostly target middle-class chatterers. The Wellcome show earlier this year was a prime example. It featured a ‘spectacularly diverse’ range of stuff including ‘anatomical drawings, war art and antique metamorphic postcards; human remains; Renaissance vanitas paintings; twentieth century installations celebrating Mexico’s Day of the Dead; a group of ancient Incan skulls; and a spectacular chandelier made of 3000 plaster-cast bones.’ What are we to make of Richard Harris, the man who stockpiled all this melancholy clobber? A lot of people would say that someone who fetishises mortabilia is a bit of a saddist, and who is to say they are wrong? I went, and couldn’t understand what on Earth the hordes drifting round the show were actually making of it. If I detected a mood of self-admiration and camouflaged bafflement amidst all the peering I’d probably be describing my own dimness and insecurity.

Still, it was a relief to get back to Carla Conte’s Graveland exhibition next door, full of stuff that ordinary, plebby people do when someone dies. That was a great show. It was useful, that’s why. Unsnobbish. There wasn’t a Heaven’s Gate floral tribute, but there could have been. I wish there had.

There may be much to be said for studying other cultures for the sake of it. At the same time, let’s not get carried away by cultural voyeurism. What we learn can be useful to us. There are very few practices in other cultures that can be adopted as they are, but there are some that can be usefully adapted. Let’s not to underrate Britain’s continuing cultural deficit in this matter. We’re not at ground zero as we pretty much were twenty years ago, but further enrichment is definitely desirable.

Every year there’s a great outpouring of homage to the Mexican Dia de los Muertos. “Oh, we should do this, too,” people cry. I’m not so sure. 1) it expresses a belief system that cannot possibly transplant, 2) it happens months after marigolds have finished flowering and 3) November is not a notably doing-stuff-outside-friendly month.  To turn it into a jolly romp complete with face-painting is to send it the way of Hallowe’en.

The Dia de los Muertos does resonate, though. A great many Britons commune with their dead in all sorts of solitary ways. We don’t call them ancestors  — but we could come to think of them that way.

Probably the most concerted time of the year for remembrancing is Christmas, when people leave wreaths on graves, much to the anxiety of the cemetery managers.

Oddly (or not), no envious attention is ever paid to Qingming. It’s a Chinese festival with broadly the same purpose — to commemorate the ancestors in a coming-together way by sweeping their graves and bringing them gifts, food mostly. It’s a sad-and-happy day. There’s a lot of kite-flying, too.

It happens at roughly the same time as the Japanese Cherry Blossom Festival, which is not dedicated to a remembrance of the dead at all. It is devoted to picnicking under the cherry trees and admiring the beauty of the blossom. Spring is a great time of the year to get out and glory in being alive.

If we Brits were to cherry-pick all three festivals and add a dash of our own ingenuity we could probably develop a very useful Day of the Dead of our own. Springtime. Blossom. Picnics. Holiday. Festivity. Community. Kite-flying. A natter with the ancestors. Would that not make a good stock for an emotionally and spirtually nourishing celebration this weekend?

Or is it, like so many chattering class notions, just a bit  la-la?

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