“InvoCare has has seen little customer leakage.”
Invocare is the major consolidated player in the Australian funeral industry, which bears close comparison in may respects with the UK funeral industry though it also has a strong US flavour.
Invocare ceo Andrew Smith says: “Most families don’t pick a funeral director based on price. Most will pick based on service.” In marketing terms this prompts the question: How do you transmit that message through your marketing materials? Cutting prices is the easy way to go, you can get that across easily enough. But how do you communicate the quality of your service offer?
Read more about Invocare here.