Quote of the Day

“InvoCare has has seen little customer leakage.”

Invocare is the major consolidated player in the Australian funeral industry, which bears close comparison in may respects with the UK funeral industry though it also has a strong US flavour. 

Invocare ceo Andrew Smith says: “Most families don’t pick a funeral director based on price. Most will pick based on service.” In marketing terms this prompts the question: How do you transmit that message through your marketing materials?  Cutting prices is the easy way to go, you can get that across easily enough. But how do you communicate the quality of your service offer? 

Read more about Invocare here

Graveland

Carla Conte is holding an exhibition in late January 2013. The title is Graveland. The venue is the Crypt Gallery, London. 

Graveland takes a curious look at cemeteries and tributes from around the world, exploring ways we remember, through photography & art.

Photography, stories, objects and decorations will show some of the many different ways we commemorate a person worldwide, from the traditional to the the more unusual. This will be further explored by artwork including drawings, sculpture, installations, photographic art, film and craft.

During the week we will be making the most of the space by holding a music workshop, book club and Death Cafe, as well as holding an opening event with performances.

You can find out more on Carla’s web page. I’ll give you the link in a moment. Be patient, for heaven’s sake. 

Here’s the rub. Carla needs to raise £1000 to hold this exhibition, and she’s doing that by crowdfunding. 

We very much want you to support her because we think Carla’s terrific and we feel certain her show is going to be great. 

Please do this NOW. Just 100 tenners will see her home and dry.

Go to her web page, read all about it, then click on a Pledge button on the rhs. 

Together, we, the GFG readership, can help make something beautiful happen. 

LET’S DO IT!

Ed’s Note: Is the Kickstarter website safe? Yes it is. Type that question into Google and do your due diligence. 

The Good Funeral Guide
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