Barnet funeral experts are unsurprised by news that London is the most expensive place in the country to die.
Emma Sargant, Director of Churchills Family Funeral Directors in East Barnet Road said: “I haven’t put my prices up since 2008.”
However, Barry Broad of Brooks Funerals in Church Hill Road said there are options for people. He said: “Funerals are expensive but we specialise in low cost funerals and our customers say that we are about half the price of the bigger funeral directors.”
We suppose that the story is similar throughout Britain. Funeral costs double more or less every ten years, so Ms Sargant has taken a heck of a hit.
Yes, there’s a recession on. And third-party costs have risen faster than funeral directors’ charges, especially the cost of cremation. But is that the whole story?
The GFG is inclined to encourage funeral directors to audit the value of the funerals they sell — emotional value. Give your clients more time. Work with them to achieve a better end result.
We suspect that people would be prepared to pay more if they got more from the experience. After all, they’re still forking out for weddings.