Posted by our technology correspondent, Richard Rawlinson
Congratulations to Sir Jonathan Ive, creative head of Apple, for his knighthood this week. The Brit behind the superb styling of iPod, iPhone and iPad is perhaps the world’s most influential designer. Part of his brilliance in making his gadgets so alluring is the way he virtually anthropomorphises them: the MacBook laptop has a status light that pulsates gently when the computer is sleeping, mimicking the rhythm of breathing. Dell tried to copy this psychologically appealing characteristic but its result was closer to heavy breathing during exercise, not so calming.
No wonder we feel loss when our MacBooks breathe their last. It’s more than the inconvenience of being denied our instant online fix. It’s more than the expense of buying a new one. Are we indignant that the product of such a hallowed brand is mortal?