Anyone who knows the funeral industry knows that large swathes of it regard evolution with fear and loathing. Last week’s blog about funeral directors who post their prices on their website will have affected a good many of their fellows with F & L. It is beneath the dignity of a funeral director to resort to open competition on price and service.
We know all about funeral directors’ amour propre here at the GFG where, despite our support for brilliant boutique undertakers, the trade body which represents the independents, SAIF, will not speak to us. Consumer scrutiny, even when favourable, would seem to be an affront to the dignity of this secular priesthood.
A common affliction of funeral directors is self-importance. When this self-importance is piqued the effects can be revealing, and not in a good way. For an especially revealing example, pop across to the Lovingly Managed blog here. Prepare to be horrified.