A consumers’ co-operative whose aim is to enable ordinary working people to buy things they would not otherwise be able to afford; one which exists to provide a service for its members rather than generate profits for shareholders. A good thing, yes? It gets better. This consumers’ co-op also has an altruistic, ethical agenda for social change.
You’d think any such enterprise would be incredibly proud of itself. Dammit, it ought to be a national treasure.
So where did it all go so wrong for Co-operative Funeralcare?
And here’s the big question: What’s the point of it?
Let’s not get started, we’ll still be at it come Christmas. Let’s just look at Funeralcare’s new marketing trick for luring funeral consumers into its lair.
It looks like quite a helpful website for anyone planning a funeral and looking for a funeral director. It looks and reads like an (indifferent) independent consumer cheap online pharmacy without prescription resource.
Until you type your town into the Find Your local Funeral Director box.
Only a deeply damaged brand behaves like this.
mylocalfuneraldirector.co.uk Registrant: The Co-operative Group Registrant type: UK Industrial/Provident Registered Company, (Company number: IP0525R) Registrant's address: 9th Floor New Century House Corporation Street Manchester Greater Manchester M60 4ES United Kingdom