Before writing, we spent some time looking for the full report online, unsuccessfully.
Last night, Dignity kindly sent us a link to the full report which can now be found here.
Plus assurances, which we have absolutely no reason to doubt, that the research was thorough and independently conducted.
A piece also appeared yesterday in the News and Media section of the Dignity Corporate website with the corresponding press release that had been picked up by the Daily Mail and the Guardian in previous days and informed their articles – see it here.
It seems that the PR department at Dignity works 7 days a week – and also keeps a close eye on the GFG blog at weekends.
We have thanked them for furnishing us with the full report and are glad to see it now in the public domain.
PS Were GFG blog readers aware that apparently ‘Consumers expect the cars FDs use to be Jaguars, Mercedes or Daimlers and to be 2 – 5 years old’? No, us neither.