Dying Matters, the former NCPC coalition, now under the wings of Hospice UK, sent out an e-mail bulletin this week with an update on this year’s Dying Matters Awareness Week, presumably to most of their 32,000 members.
Top feature in the bulletin was the large Co-op logo and blurb shown above.
The neat hook of offering those hoping to extend their Dying Matters activities throughout the year omits to mention that you can’t apply for a grant from the Co-op’s Local Community Fund if your organisation is run for private profit, nor to pay for general running costs or that successful applicants will receive a share of the funding starting in May 2019, which won’t be much help with your activities this year.
Pop in to see your local Co-op funeral arranger and find out more, and ask about their Start the Conversation campaign, the website for which helpfully leads you to information about Co-operative Funeralcare’s Funeral Plan.
Nice one Co-op marketing team.
The GFG has long standing views on Co-operative Funeralcare – select it as a category in the search bar on the right and you’ll find 112 other posts, few of them flattering.
We aren’t keen at all on the carefully crafted illusion that your local Co-operative Funeralcare funeral home is part of a virtuous, publicly minded organisation providing working people with a good quality funeral at a fair price.
The TV and radio campaigns to convince Joe Public of this must be costing millions, so we’re mystified why they can’t chuck a few bob at their website and get all their prices online, nor why their much touted Simple Funeral costs £1,995 for their services alone and the day and time is arranged to suit them not you.
Hat tip to Holly Clarke, member of the Good Funeral Guild who brought this to our attention. We missed our copy of the e-mail bulletin, but found it in the spam folder.