Direct cremation is a fast-growing area of the funeral sector, and there are many direct cremation companies opening around the UK, with most funeral directors providing direct cremation as an option.
The runner up in this category is a quality provider of a direct cremation service, with ongoing telephone support for families.
The winner demonstrates though this excerpt from their entry that direct cremation, while being a cheaper alternative for families, does not necessarily mean less care is taken:
‘We believe that even though this may be a ‘cheaper option’ we still support the families as much as if they were paying for a full service. We include them as much as we can. We advise that they can come and decorate the coffin, they can send us personal letters, pictures to place in the coffin, we read these to the deceased. Once in their coffin, as with all our guests, we bless them, placing dried rose petals around them. We ask the family whether their loved one had any favourite pieces of music, if so we create a playlist that we play on their last journey to the crematorium. We always let families know what time we will be leaving so that they can be with us in spirit. A direct cremation is no less sacred than a ‘traditional’ cremation. We always follow up to see how families are, whether they need any extra support.’
Winner – Holly’s Funerals
Runner Up – Respect Direct Funeral Services
Award photograph by Jayne Lloyd
The 2017 Good Funeral Awards were generously sponsored by Greenfield Creations