Most Significant Contribution to the Understanding of Death

Fran Hall No Comments
Fran Hall


Amanda Woodward of Tamworth Co-operative Funeral Service

Tamworth Co-operative Funeral Service is leading the way in working with their local community to understand the myriad of emotions and potential difficulties they may have to endure during a bereavement.

Around six years ago, the company took the bold decision to invest in this area of communicating knowledge, and opened a bereavement service in the centre of Tamworth. This was launched in the local press, inviting people who had any type of question relating to a future or past bereavement to simply walk in their door and ask. Initially there was much skepticism over the idea, but in a short space of time, with regular newspaper prompts reaffirming that free advice is just a phone call or step through a door away, many people of Tamworth use the bereavement centre for guidance and advice. Cheryl Dutton, who mans the centre is not only part of the dedicated staff, but also a trained counsellor available to offer a listening ear and gentle support when needed.

Tamworth Co-op also use social media as a way of linking with the local community, not just as a vehicle for promoting their business. They offer innovative awareness raising events, support local organisations working with bereaved families and host many physical events that encourage bereaved people to come together, giving a greater understanding of perspective and in turn helping individuals find some company and comfort.

The judges felt that this low key, community based, thoughtful approach to bringing the difficult subject of death and bereavement into general awareness is of huge value, and believe the work being done by Tamworth Co-op deserves to be widely applauded.


Runner Up in this category: Beyond Goodbye


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