Jonathan Davies of MuchLoved.com
MuchLoved, the UK’s best and most ethical memorial website, is ten years old this year, and has facilitated more than £25 million of donations to charities. The award celebrates these achievements together with the unpaid input of co-founder Andy Daniels.
Andy Daniels, who founded MuchLoved.com with Jonathan Davies, and is the technical brains behind the platform, is stopping day-to-day work with MuchLoved this year after more than a decade of unpaid volunteer work helping to create and then develop the service. He’s lost thousands of hours of sleep in the meantime. Andy has played a leading part in getting MuchLoved.com to where it is today.
MuchLoved was conceived and founded by Jonathan Davies after he suffered the sudden death of his brother Philip aged just 21 whilst at University in 1995. MuchLoved is the working name of the MuchLoved Charitable Trust which was awarded registered charity status early in 2007. It is run by a board of trustees.
Jonathan Davies said: “In the mid and late 1990’s I lost both my brother and mother in quick succession. My brother’s death at the young age of 21 was in particular sudden, unexpected and overwhelming in shock.
“I was keen to create some sort of online memorial to him, a legacy that could show many of his happy years and make it easy for his school and university friends in particular to view, make contact and send in pictures and thoughts of their own. After some research I found however that there was no appropriate service available and I also felt that the technology and cost needed to create the type of tribute I wanted was prohibitive.
“I was also preoccupied with my own grieving and sense of loss and imagined that people were maybe not yet ready for the idea of an online memorial. After a few years my life started to move on again in a positive direction, with marriage and children, but the idea did not go away. In March 2000 I registered the domain name MuchLoved.com and a couple of years later started to meet with my friend and computer programmer Andy Daniels to discuss actively making the idea a reality.”
MuchLoved.com is a labour of love. Andy’s volunteer work is matched by the commitment, hours of unpaid work and thousands of pounds of his own money that Jonathan Davies himself has poured into this project.
Runner Up in this category: Funeral Stationery 4U