Guest post by Ian Strang and James Dunn, Directors of Funeralbooker
For those of you who haven’t come across Funeralbooker before, we are a website which helps connect people with the best funeral director for them.
When we decided to set up Funeralbooker and were researching the market, it was evident that the Good Funeral Guide provided the leading independent voice in the funeral community. We had spent countless hours scouring its blog for valuable insights into this new world – and so one of the first meetings we looked to set up was with its founder, Charles Cowling.
Heading down on the train to Weymouth, we felt slight trepidation over what type of character this Mr Cowling might be – perhaps a firebrand activist or maybe a dour auditor? Therefore, we were delighted to discover an incredibly amiable and engaging Charles, who escorted us to a local pub where we spent a very pleasant few hours in the sunshine discussing the industry. Tough market research indeed!
Since that time, we have continued to value Charles’s thoughts and input and have further strengthened our relationship with the GFG since the appointments of both Fran Hall and Louise De Winter.
In particular, we view several elements of the GFG’s ethos as mirroring ours:
- • A relentless pursuit of what is best for customers – particularly through empowering them to make their own decisions
- • Championing the great work done by the many outstanding funeral directors
- • “Openness” to new ideas, innovation and change
We allow consumers to quickly and easily understand who the best funeral director is for them – using clear pricing entered by funeral directors themselves and reviews from actual customers who have used the platform.
For the funeral director, we provide a way to easily reach a whole new set of customers that they might not usually be able to serve. Before we launched, people who searched online would typically end up with the larger chain companies, and we can compete against that, increasing visibility for the smaller, independent funeral directors.
Last year, as wide-eyed newcomers, we attended the Ideal Death Show and Good Funeral Awards at the very last minute with only a hastily designed banner and some preliminary designs of what our website might look like when we had finished building it.
A year on and we return as proud sponsor of this event, with almost 500 funeral directors signed up with us and our website helping people connect with these great independents every day. These awards provide a fantastic way to celebrate all that is great within the funeral industry and sponsoring them is a very proud moment for us.’
To find out more about Funeralbooker visit their website here: funeralbooker.com/