Dearly beloved of Funeralworld and beyond,
I’m thrilled to announce that I’m the new editor of The Good Funeral Guide, under the mentorship and guidance of the wonderful founder Charles Cowling and CEO Fran Hall.
Far from facing its own funeral, the need for a sustainable GFG has never been so strong. In my exciting new role, I’ll be continuing the amazing work Charles has put his heart and soul into over the last ten years.
My aims are to raise the public’s expectations of funerals whilst helping the industry to improve standards and ensuring that the Good Funeral Guide remains the trusted, independent, not-for-profit resource for helping the consumers of today and tomorrow to arrange the funerals they actually want.
The tiny team here at GFG HQ has got its work cut out. There are plenty of funeral directors to accredit, many coffins to try out, awkward questions to ask of the crematoria, progressive funeral types to meet for tea and cake and innovative death events to attend.
Whilst we figure out what the future of funerals and the GFG might hold, I want to hear from you. Send me your ideas, thoughts, frustrations, questions, event invitations and stories from the funeral frontline. Or, if you’re a disgruntled member of the funeral industry wondering what I’m doing here, you’re welcome to send my favourite rotting funeral flowers my way. I’ll turn them into art.
Fran and I will be tweeting about our adventures in Funeralworld at @greatfunerals. You can also stay up to date by liking us on Facebook. Getting in touch via old fashioned email is good too, but unlike most of the funeral industry, the GFG doesn’t have a fax machine.
In life, in death, and everything between.
About Louise Winter
Louise Winter is the newly appointed Editor of the Good Funeral Guide and the founder of modern funeral service Poetic Endings. She trained with Civil Ceremonies to earn a National Qualification Level 3 Diploma in Funeral Celebrancy, and has volunteered at St Luke’s Hospice and Weston Park Hospital in Sheffield. Known as the Mary Poppins of Death, she hosts innovative events about death, dying, life and living around the world as well as creating relevant and meaningful funerals for her clients.
Louise completed a degree in Fashion Promotion at the London College of Fashion in 2009. Following a stint as Deputy Editor of LFW’s Vauxhall Fashion Scout, she launched a magazine for struggling twenty somethings, Dirty Laundry. Previously, she brought her unique creativity and storytelling to the world of brands, working with Value Retail, Jack Daniel’s, NASA, Arcadia, Bestival, ASOS and Time Out, amongst many others. She’s lived in London, Paris and New York.
She loves life, death and everything in-between.