It’s my funeral

Fran Hall
Louise Winter

Louise Winter, Editor, The Good Funeral Guide

Dearly beloved of Funeralworld and beyond,

I’m thrilled to announce that I’m the new editor of The Good Funeral Guide, under the mentorship and guidance of the wonderful founder Charles Cowling and CEO Fran Hall.

Far from facing its own funeral, the need for a sustainable GFG has never been so strong. In my exciting new role, I’ll be continuing the amazing work Charles has put his heart and soul into over the last ten years.

My aims are to raise the public’s expectations of funerals whilst helping the industry to improve standards and ensuring that the Good Funeral Guide remains the trusted, independent, not-for-profit resource for helping the consumers of today and tomorrow to arrange the funerals they actually want.

The tiny team here at GFG HQ has got its work cut out. There are plenty of funeral directors to accredit, many coffins to try out, awkward questions to ask of the crematoria, progressive funeral types to meet for tea and cake and innovative death events to attend.

Whilst we figure out what the future of funerals and the GFG might hold, I want to hear from you. Send me your ideas, thoughts, frustrations, questions, event invitations and stories from the funeral frontline. Or, if you’re a disgruntled member of the funeral industry wondering what I’m doing here, you’re welcome to send my favourite rotting funeral flowers my way. I’ll turn them into art.

Fran and I will be tweeting about our adventures in Funeralworld at @greatfunerals. You can also stay up to date by liking us on Facebook.  Getting in touch via old fashioned email is good too, but unlike most of the funeral industry, the GFG doesn’t have a fax machine.

In life, in death, and everything between.

Louise x

Get in touch
@poetic_endings or @greatfunerals

Louise Winter

About Louise Winter
Louise Winter is the newly appointed Editor of the Good Funeral Guide and the founder of modern funeral service Poetic Endings. She trained with Civil Ceremonies to earn a National Qualification Level 3 Diploma in Funeral Celebrancy, and has volunteered at St Luke’s Hospice and Weston Park Hospital in Sheffield.  Known as the Mary Poppins of Death, she hosts innovative events about death, dying, life and living around the world as well as creating relevant and meaningful funerals for her clients.

Louise completed a degree in Fashion Promotion at the London College of Fashion in 2009.  Following a stint as Deputy Editor of LFW’s Vauxhall Fashion Scout, she launched a magazine for struggling twenty somethings, Dirty Laundry.  Previously, she brought her unique creativity and storytelling to the world of brands, working with Value Retail, Jack Daniel’s, NASA, Arcadia, Bestival, ASOS and Time Out, amongst many others. She’s lived in London, Paris and New York.

She loves life, death and everything in-between.




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Louise Winter
5 years ago

Thank you for all the messages of support. So looking forward to the future of GFG.

Jon Underwood
5 years ago

Great news! Congratulations GFG & Louise

Lucy Coulbert
5 years ago

Fabulous! Always good to hear the GFG is expanding….just what the public need.

David Holmes
5 years ago

Congratulations Louise, the GFG really needs to succeed, I am hopeful that the new team can expand it and bring it to the attention of more people! These are exciting developments 🙂

Paula, known in the trade as The Chief!!!
Paula, known in the trade as The Chief!!!
5 years ago

Great news, Louise, and long may you reign!

George Easte
George Easte
5 years ago
Reply to  Fran Hall

Just because someone gives you a frivolous, trivialising nickname doesn’t mean you have to trail it around with you.

Natural Death Centre (@ndccharity)

Congratulations Louise, that is such great news.
You are so, so perfect for the role.
from all at The Natural Death Centre

Craig Tetchman
Craig Tetchman
5 years ago

Mary poppins of death, lol, did she give herself that nickname?