Death with Dignity plc

Charles Cowling

Screenshot 2016-03-02 at 18

Dignity has just published its results for the 52 week period ending 25 December 2015. You can study them here.

Headline figures for readers of this blog are:

Profit per funeral: £1045 – a margin of almost 42%.   This was in spite of the fact that: “Approximately 24 per cent of the funerals performed in the year (2014: 23 per cent) had previously been prearranged. This proportion is anticipated to continue to increase over time. Whilst these funerals represent substantially lower average revenue per funeral, their incremental nature means they are a positive contributor to the Group’s performance.”

Profit per cremation: £600 – a margin of nearly 63%

Our thanks to our number-cruncher for doing the math. The figures above are calculated by dividing underlying operating profit by the number of funerals/cremations carried out. The GFG team congratulates Dignity plc on what appears to be another robust performance.

 

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Jonathan Taylor
Jonathan Taylor
4 years ago

I’m sick of this term ‘funeral consumer’. A funeral is a ritual put together by grieving (or not) relatives. That may be with or without the help of someone who can give them something they can consume (at a cost or not), incidentally; but the ritual belongs only to them. It cannot be bought, sold, consumed or presumed… but it can, and often is, supplanted with an inferior substitute under the willing noses of its rightful proprietors, who are lost at sea and glad of any old passing flotsam to float it all away for them for any price. Every… Read more »

David Holmes
4 years ago

We recently served a family who had lost a son. It was a challenging time, but they were delighted with every aspect of our work and wrote to tell us so afterwards. Several weeks later, they called to say they had another family funeral in a nearby town, this time someone had chose a Dignity branch. My family member said the experience was generally felt not a good one and when she responded by pointing out the Holmes’ might have given them a better experience, was told ‘ah yes, but we paid over £1,000 more than they charge – and… Read more »

Fran Hall
Fran Hall
4 years ago

Just a bit more ‘math’ Charles – after wading through the 29 pages of figures I note that Dignity PLC don’t specify exactly what percentage of their satisfied clients returned their surveys to come up with the quoted 98%+ and 99%+ satisfaction ratings, stating only that ‘in the last five years we have received over 161,000 responses’. A quick shimmy through the reports for the last five years shows a total of 332,600 funerals carried out by the Group, so there were 171,600 non responders. Knowing how slick the operation is at sending out client surveys complete with pre-paid envelopes… Read more »

Jonathan Taylor
Jonathan Taylor
4 years ago

Don’t forget Claire Rayner’s term ‘secret disappointment’, Charles, as expressed in the Funeralcare survey of way back… the notion that the 90+% who tick the yes box to the question; ‘were you satisfied or completely satisfied’, go on to tick the yes boxes that ask; ‘were there improvements you would have liked?’ People not only buy funerals very infrequently, they also understand you can’t take them back for a refund so, if they feel let down, they fell as if they’ve let down the dead person and they simply can’t bear that thought. So they tell themselves (and their retail… Read more »

David Holmes
4 years ago

Congratulations Dignity, a very impressive performance, the Director’s and shareholders will of course be delighted.

As for the bereaved who chipped in, hopefully they too will have been impressed by the service Dignity provided for them and their loved-ones 🙂

Charles Cowling
Charles Cowling
4 years ago

I like to keep you on your toes, Andrew. The GFG blog is full of hidden irritants!

Andrew Rush
Andrew Rush
4 years ago

“Math”?

Honestly Charles, I expect better from you!