Death with Dignity plc

Charles Cowling

Screenshot 2016-03-02 at 18

Dignity has just published its results for the 52 week period ending 25 December 2015. You can study them here.

Headline figures for readers of this blog are:

Profit per funeral: £1045 – a margin of almost 42%.   This was in spite of the fact that: “Approximately 24 per cent of the funerals performed in the year (2014: 23 per cent) had previously been prearranged. This proportion is anticipated to continue to increase over time. Whilst these funerals represent substantially lower average revenue per funeral, their incremental nature means they are a positive contributor to the Group’s performance.”

Profit per cremation: £600 – a margin of nearly 63%

Our thanks to our number-cruncher for doing the math. The figures above are calculated by dividing underlying operating profit by the number of funerals/cremations carried out. The GFG team congratulates Dignity plc on what appears to be another robust performance.

 

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Jonathan Taylor
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Jonathan Taylor

I’m sick of this term ‘funeral consumer’. A funeral is a ritual put together by grieving (or not) relatives. That may be with or without the help of someone who can give them something they can consume (at a cost or not), incidentally; but the ritual belongs only to them. It cannot be bought, sold, consumed or presumed… but it can, and often is, supplanted with an inferior substitute under the willing noses of its rightful proprietors, who are lost at sea and glad of any old passing flotsam to float it all away for them for any price. Every… Read more »

Fran Hall
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Fran Hall

Just a bit more ‘math’ Charles – after wading through the 29 pages of figures I note that Dignity PLC don’t specify exactly what percentage of their satisfied clients returned their surveys to come up with the quoted 98%+ and 99%+ satisfaction ratings, stating only that ‘in the last five years we have received over 161,000 responses’. A quick shimmy through the reports for the last five years shows a total of 332,600 funerals carried out by the Group, so there were 171,600 non responders. Knowing how slick the operation is at sending out client surveys complete with pre-paid envelopes… Read more »

David Holmes
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Congratulations Dignity, a very impressive performance, the Director’s and shareholders will of course be delighted.

As for the bereaved who chipped in, hopefully they too will have been impressed by the service Dignity provided for them and their loved-ones 🙂

Charles Cowling
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Charles Cowling

I like to keep you on your toes, Andrew. The GFG blog is full of hidden irritants!

Andrew Rush
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Andrew Rush

“Math”?

Honestly Charles, I expect better from you!