A number of independent funeral directors have sent us a copy of a letter they have received from Golden Charter:
The latest Funeral Planning Authority statistics confirmed that Golden Charter is now the leading seller of funeral plans. As a non-seller, your existing plans currently do not attract our seller’s additional premium, payable when the plan matures. To date, Golden Charter has held this seller’s premium in the Trust in the hope that your company would, one day, become a seller of Golden Charter plans.
However you, along with other non-selling independents, have declined several invitations to become sellers, and it appears unlikely that you will join us in the future. This means we are now holding money in the Trust which is unlikely to be required and much of that contingency can be released for redistribution to our shareholders and exclusive sellers in the years ahead.
In November the board unanimously agreed that those funeral directors who do not actively sell Golden Charter funeral plans after 31 December 2015 will no longer be eligible for this historic premium on existing plans, even if they should become an active seller at a later date.
It is not too late … I would urge you to reconsider …
Of course, this is not the only attraction. Sellers of Golden Charter plans also receive allocations of future funerals. We allocate far more plans or legal charges than all the other companies combined and the volume is growing rapidly. Gaining your share of that future market must make becoming a seller worthy of consideration.
In closing, it is my hope that you will take this opportunity to join with Golden Charter, and become part of the success story owned by and run entirely for the benefit of independent funeral directors.
The letter is signed by Michael Corish, Managing Director.