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Charles Cowling

Coop ad

 

How good to see three local family undertakers in Devon club together to advertise themselves. Really nice, professional piece of work — proper job as they say down there. (Click it to make it bigger.) 

(First one of you wins a cigar)

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Nick Gandon
6 years ago

I am informed by the NAFD that rule 1.4: of the NAFD Code of Practice says:

Members of Category A Membership shall disclose ultimate ownership of their funeral business on premises, including branch offices, which is in a visible position to the public and on letterheads and publicity material.

….. which clearly implies advertisments, I would think…

David Holmes
6 years ago
Reply to  Nick Gandon

We must assume they simply forget – often? 🙂

andrew plume
andrew plume
6 years ago
Reply to  Nick Gandon

exactly Nick. The office of ‘Adela Funeral Homes’ (sic) when last seen had no reference to the ultimate ownership in it’s shop window, instead you had to look above the entrance door for a reference to the registered address of the owner. regards, andrew

David Holmes
6 years ago

‘Pile ’em high, sell ’em er, not very cheaply.

If this is such a good idea, why are those Tesco metro and Sainsbury local stores not also trading under old familiar grocers names? If I worked there, I might put this suggestion in my staff room suggestion box and claim my reward.

andrew plume
andrew plume
6 years ago

well………… this, as I see it, is all part of Funeralcare’s extended marketing campaign, where their shops/branches (call them what you like) which still continue to trade under their previous names, individually appear online under:- mylocalfuneraldirector.co.uk and not as part of the separate F’care site for each of the designated branches a reference to the Co-op Group does appear on each site what amuses me is that each of these ‘old businesses’ all refer to: Fairways Partnership Limited Co-op did of course buy out the remainder of their share in Fairways a few years back and the then assets of… Read more »

Andrew Hickson (Kingfisher Funerals)

I’d like to offer a different angle on this blog post: The Good Funeral Guide ranks very highly on Google, because it’s a blog that’s regularly updated and attracts lots of comments. Each time anything happens on the blog, Google sees it as something new. Google likes what it sees and pushes the blog further up the rankings. Secondly, Google loves high quality links from one website to another. Those of us who have seen the benefit of links like this http://www.stneotsfuneraldirectors.co.uk in increasing our own web rankings will testify to that. One of the commentators on this post has… Read more »

andrew plume
andrew plume
6 years ago

oooo, perhaps it’s time to “lodge a complaint”……..

andrew

Jonathan
Jonathan
6 years ago

This comes from the Totnes Times, sister paper to the free Totnes News. Totnes News advertises weekly: “Perring Funeral Services – Ivybridge: 01752 892557. It also advertises: “The co-operative funeralcare – Ivybridge – 01752 690890”. It makes no reference to the fact that they are the same branch of the same national chain of funeral directors. Why two separate adverts on the same page with different names and different phone numbers? And now a similar trick in Totnes Times, this time with no reference to the identity between Perrings, Perrings, Gill & Eales or Halletts and the national chain that… Read more »

Jonathan
Jonathan
6 years ago
Reply to  Jonathan

(that should read: “01752 892577”)

andrew plume
andrew plume
6 years ago
Reply to  Jonathan

Jonathan – this goes on everywhere in England where F’care either trade as ‘mylocalf’d’ or as F’care. Separate ad’s in the relevant local newspapers and exactly the same issues can be seen in their Yellow Pages listings too. It’s a policy of saturation and also “being very economical” regarding ownership, regards, andrew

Simon Smith
6 years ago

I love the ambiguity – it doesn’t say they actually did this. Example: Simon was a keen Bob Marley fan. Seeing him resurrected and playing on stage at his funeral would have made him smile. Sweet!

Kathryn Edwards
Kathryn Edwards
6 years ago

Where’s the hub?

andrew plume
andrew plume
6 years ago

…79-85 Barton Road, Torquay, Devon, TQ2 7NY, I suggest

regards

andrew

Kathryn Edwards
Kathryn Edwards
6 years ago

Let down by ‘loved one’, but otherwise heartwarming.