East Midlands funeral director, A. W. Lymn The Family Funeral Service, has become the first funeral directors in England to advertise on a billboard. The poster is the first of a series of 9 which will appear over the course of the next year
The billboard is situated at the bottom of Greenhill Rise in Carlton, Nottingham.
Nigel Lymn Rose, managing director, said: “Our office in Carlton is situated on a side road called Church Street. As it is not on the main road a number of clients had been unaware of its existence and I was wondering how to improve its profile. On looking through my great-grandfather’s photograph collection I came across a picture from the 1920s of a hoarding advertising his funeral business and I immediately thought that would be an appropriate way to once again advertise our business in a prominent position in Carlton”