The young wife of a man who has died of cancer goes to see him one last time at the funeral director. She is destroyed by grief and asks her celebrant to go with her for support.
She spends quite some time with her husband. As she turns to leave, the celebrant asks her, “Would you like to put the lid on his coffin? Then you will be the last person ever to see him.”
“Am I allowed to?” she asks.
“Of course you are.”
So she does.
And it makes all the difference — an enormous difference.
It’s a true story — it happened last week.
And here’s the moral for any funeral director who’s missed the point. Ask not what you can do for your clients, ask what they can do for themselves.