No smoke without pyre

Charles Cowling

 

Unlike most countries, cigarettes are sold in singles in India and most shops that sell them have electric lighters attached to the wall for their customers to use. An anti-smoking campaigner fitted the lighters with a device which plays the Indian death chant every time someone lights a cigarette. “Raam Naam Satya Hai” is chanted when a dead body is carried to the funeral pyre. Most smokers observed in this experiment couldn’t bring themselves to light up.

Update: here’s the YouTube clip:

 

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Jonathan
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Jonathan

Can you get the death chant on your ringtone? I’d love it for when I’m infusing my brain with all those microwaves or whatever life-threatening thing they are, I’m sure it’s ten times worse than smoking, which never did anyone any harm really, not compared with (cont p94)

Ru Callender
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Yes indeed Charles, the best headline writer News International never had.
As for the lighter, god I want one..

Jehdeiah
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Jehdeiah

Ponders …wish we had a British death chant…

Richard Rawlinson
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Richard Rawlinson