Transparent funeral pricing (Disinfectant part 2)

Charles Cowling

How can you give people clear simple information about the likely cost of the funeral they are organising?

It sounds easy but in practice it can be the hardest thing in the world. How do you listen, share, sympathise and support people in all sorts of distress? How do you help them start to shape the funeral they need to create and, at the same time, in all the emotion of the meeting, keep them up to date on the cost consequences of the choices they are making?

Vulnerable and bewildered, people are rarely at their best as consumers. It is a situation ripe with opportunities – for the outstanding and exceptional support the best provide and for the uneccessary additions and charges that the less scrupulous slip in.

But there is an alternative. A couple of weeks ago we featured a TV advertisement for Basic funerals of Canada. You can find it here if you’d like a refresher.

Basic Funerals, as part of it’s internet based approach, also has a page that allows you to calculate the cost of the funeral you are buying. The page is here. This is a screenshot.

We believe that this is emerging best practice. Without pressure it gives people the chance to look at costs and make choices. It is wonderfully transparent.

There are UK funeral directors who are also leading the way. Although they are not internet based service providers they are using their websites to help their customers do their research before they walk through the door.

Have a look at these sites for an idea of what can be done:

Sullivan and Sons of Dover:

Kingfisher Funerals of St. Neots:

Powell and Family of Droitwich:

Peace Funerals of Sheffield:

Richard Ward Funeral Services of Enderby:

Of course, once you start this internet pricing, it allows you to draw comparisons with your competitors. Richard Ward does it. So – to devastating effect – does Powell and Family. Have a look at their page (the screenshot doesn’t do them justice, but click on it to go to the site itself):

These can’t be the only ones. In our mission to celebrate the best in the funeral industry, who else is out there using their website to provide real information and real choice? Or using other methods we’re not aware of? Let us know – we’d love to write their names large.

One thought on “Transparent funeral pricing (Disinfectant part 2)

  1. Charles Cowling
    andrew plume

    Hello Charles

    definitely, one of the better (and clearer too) price comparison table (from the Powell’s) that I’ve seen so far in the UK

    it does exactly what it should and Dignity (t/a AV Band and others), this makes less than great reading. I see that the Powell’s are now opening in Worcester too

    those unaware with ‘pricing’ in the industry, possibly cannot believe how Powell’s could be so cheap, there’s no catch here folks – to me it’s plain and clear, they do not have all of the layers of management and staff inherent with a Plc and investors too. The ‘working persons’ undertaker in the shape of funeralcare, come off marginally worse too. Once again the much heralded ‘economies of scale’ spouted by ‘the Corporates’ is translated into a ‘customer rip-off’ only

    and…………….and as a very important feature, too, the Powell’s are very happy for ‘viewing’ to be available for twelve hours a day and seven days a week – brilliant, simply brilliant – and very much added value. In other words. “….we recognise that our clients may well have busy lives, so we will work in with their schedule(s)…..” I’ll contrast that with what I read recently in the form of a Dignity death anouncement in a City where they are very weak and are scarcely busy – ‘the Chapel would be open for viewing for one hour only’ – I wasn’t overly enthused particularly as I well know how quiet that branch is………



    Charles Cowling

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