Posted by Charles
Are there, we wonder, any lessons British undertakers can learn from this article on PRWeb:
Many funeral homes today have their own websites, but most of these seem to have forgotten to include information about the one thing that is on most people’s mind. How much does a funeral cost? There is no other industry that hides their prices in the way the funeral industry does. Research conducted by US Funerals Online revealed that over 80% of funeral home web sites do not disclose actual costs.
Nicholas Ille, owner and founder of US Funerals Online, said, “Gone are the days when families would just order the services from a funeral home, without even inquiring about the costs.”
Baby boomers are becoming increasingly interested in doing things their own way, which can also be driven financially. Why have expensive funerals when the money would be better being left to our children? As people live longer their senior years can now be one expense after the next, care homes, nursing homes and hospices all come at a hefty price, and then comes a final bill that needs to be paid.
Over the past 18 months, US Funerals Online has been working closely with local family-owned and operated funeral homes across the U.S offering a low cost funeral option. “We believe that every family in America should be able to locate a low cost funeral provider, if that is what they choose” says Nicholas. The US Funerals Online web site lists all funeral homes by city/state and clearly identifies the low cost providers, including their price. By including all funeral homes in our directory, this makes comparing costs between different funeral homes, only a phone call away.
Could something like this happen in the UK? Why not?
Here at the GFG we don’t obsess about price, we obsess about service. And transparency. British undertakers’ websites are, many of them, as dire as it gets when describing their service offer, far far worse than any other commercial sector. They are amateurish and subliterate. They rarely talk to you, the reader, they talk about us and about ancestor Albert, founder of our barnacle-encrusted undertaking dynasty — here he is conducting a funeral in 1921 (cue hazy b&w photo of bow-legged man leading a bloated Austin down a high street). Dammit, WHAT CAN YOU DO FOR ME NOW??
When these undertakers do talk about their clients they talk about them as if they had nothing in common with the punter reading the website: “We recognise that our customers are individuals and each will have their own ways of coping with bereavement.” Tcha! Where’s the human being behind that? Oh, there he is in a Gilbert and Sullivan top hat with his big black cars fanned out behind him. HOW MUCH DO YOU CHARGE?!??
All undertakers know that more and more people are shopping around.
Those undertakers who are upfront about their prices are doing very well.
As are those who come across as human beings like us. Hint: people do business with people.
Undertakers: go figure.