Archive: 2014

The information revolution has done huge damage to the funeral industry. Recent TV exposés of goings on behind the scenes in a Co-operative Funeralcare and a Funeral Services Partnership mortuary went viral when they aired and endure in the public memory. That the NAFD did not, in the aftermath, suspend or expel FSP called into question its claim to discipline its members when they breach its Code of Practice, a matter it is currently addressing with an urgency that might be lacking if people were not watching. 

The information revolution has also done the funerals business an enormous amount of good. Sky’s documentary in the Great Little Britons series profiled some of the great people who work in the business and showed them to be the kindest and most dedicated human beings anyone could hope to meet anywhere, ever.

Latterly, the Coronation Street plotline around Hayley’s suicide and subsequent funeral has got people talking and thinking in all sorts of positive ways.

And when people start talking and thinking about stuff these days, they tweet, they facebook, they text and email; above all, they google. In the wake of Hayley’s funeral the GFG has been awash with people looking for, and exchanging, information — especially about coffins they can buy online, of course. And celebrants. The BHA website will also have enjoyed a great deal of traffic.

Funeral people are understandably protective of the image and the good name of their industry. They worry about being brought into disrepute — as you might expect when any scoundrel can call themselves an undertaker and open a shop. 

At last year’s Good Funeral Awards, an event which prides itself on celebrating diversity and bringing funeral people of all sorts together in a spirit of fellowship, some ‘respectable’ FDs, people for whom the GFG has a high regard, were disturbed by the presence of what buy cialis uk next day delivery they felt to be one or two gothy exotics letting the side down, giving a poor impression. They had misgivings about how the event might have been portrayed by the media with the help of mischievous edits and selective quotes. We hadn’t expected that, Brian and I. It it caused us some amazement and heartsearching.

We reflected that we’ve had a media presence, including TV cameras, at both awards events. We court the media, dammit, we work hard to publicise the best in the business; that’s the whole point. We reflected that media portrayal of funeral people at the event has never been other than 100% positive. The event reflects the diversity of British society. There are all sorts of undertakers out there catering for all sorts of people. Where’s the shock horror in that? 

The story of last year’s Awards, if you want to remind yourself, was in the Spectator magazine. Sheer class.

Funeral people worry about things getting out. Reputation management used to be all about blind eyes and cover-ups, of fudges and dissembling, of closing ranks and putting up a front. Not any more it ain’t. In this new, floodlit age, everything can be known and everyone is accountable.

So you want to protect people’s feelings? So you think there are things it’s kinder not to tell them? Well sorry, it doesn’t work like that any more. They’re not children. In any case, that was always a patronising way to treat people.

If you want to suture the mouths of your dead, fine, just be sure to have an answer when you’re asked about it. If you want to embalm, be ready for the trocar question.

There’s no hiding place any more. The genie ain’t going back in the bottle. Don’t blame the sunlight. Everyone has the right to make informed choices. Deal with it.

Once in a while we get to hear what a difference the GFG has made to people – especially since we upped the amount of info we offer on our website. We’ve recently added heaps of helpful, informative documents that people can download. It’s proving very popular.

When a family organising a funeral decide exactly what they want before they get to the undertaker – when they march in with a complete list of arrangements and simply ask the undertaker to get on with it – isn’t that very disempowering for the funeral director? Doesn’t it downgrade them, detract from their status, devalue them?

No. And here’s the reason. It alters their role – in all sorts of positive ways.

In this altered role the client-funeral director relationship is essentially collaborative. The empowered client sees the funeral director as a partner and enabler. The arrangements are enriched by the advice and guidance of the funeral director, whose consultancy value remains, of course, high – funeral directors know what works and what doesn’t. The empowered client doesn’t know it all: the funeral director is still the expert. As I said, it’s a partnership.

The resulting safedrugstock order cialis online html funeral is in every way far more fitting and meaningful and creative and rich. When it’s over, the family punch the air. A happy client is a proud client – proud that they found out what they could do, proud that they found the right partner to help them do it, proud that they did all they could, and proud that they got it right. Such a client is also a grateful client.

For the funeral director and the celebrant, a funeral created in this way is a joy from start to finish.

And it’s really nice not to have to start, for once, with: “Do you know if Mum wanted to be buried or cremated?”

Needless to say, empowered clients find their funeral director from our list of accredited, recommended funeral directors.

Clients like these are going to multiply. There’s an enormous amount of information available, it’s readily googlable and nothing’s going to put the clock back. The information revolution is not to be feared and resented.

There’s a discussion to be had about what information it is irresponsible to broadcast. We’ll deal with that tomorrow.