“One version of the “better” that mutuals have to be is that they have to be seen by customers to be more “decent” than other businesses – because that provides a motive for some consumers to spend their money with them. And the second version of the better is

Tom Quixote from Matthew Hayes on Vimeo.     Family funeral director Tom Crean has spent the last 30 years tilting at windmills. Tom Quixote tells the story of his struggle against the corporate takeover of the North American funeral industry, during which he has had a run-in with Hollywood,