The guys and gals at Eulogy Magazine have run rather a good story to earth and, in the process, attracted a libel threat from the Sue Ryder charity, which they have responded to by proclaiming it in a press release. Nice one, bredren!
At the beginning of 2011, Eulogy discovered that Sue Ryder and King’s Court Trust (KCT), a little known and unregulated probate firm, were in the process of developing a commercial partnership called, ‘Services for Bereavement’
On Friday 11th March 2011, Christine Houghton, Marketing Director of KCT told us, “Sue Ryder will be giving us a list of their patients to work from. Obviously we can’t be seen to be ‘ambulance chasing’, which is why Services for Bereavement is important.”
Concerned with the way such a proposal might contravene data protection laws, we asked Sue Ryder for clarification. They denied any agreement to share data with KCT, but refused to explain how the company was led to believe that they would be given a list of patients.
Whetted your appetite? Read the whole sorry mess here.