Why a pillow, I wonder? Especially a pillow that looks nothing like a pillow. I’m not at all sure that the feeding-duck look as it goes down is a good look. If you turn down the music this gets dull.

These guys have missed a trick, leaving a gap in the market for you. Stuff the pillow idea, develop a biodegradable Viking longship. With fireworks. People don’t want to go down with a glug, they want to go up in a blaze, right? You read it here first. If you make a few bob, remember me.