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The GFG Team

As an eclectic team based all over the UK and operating on a shoestring budget, it’s our commitment to improving the way we do funerals that unites us. And our friendship.

Email any of us below, tweet us @greatfunerals or find us on Facebook.

Fran Hall, CEO, Good Funeral Guide

Fran Hall
Director & CEO


Instagram franfd


Fran is a former award winning funeral director with many years experience of both funeral directing and managing natural burial grounds. Previously a trustee of the Natural Death Centre Charity, Fran is now CEO of the Good Funeral Guide and oversees the GFG accreditation scheme, the gold standard for recommending funeral directors across the UK.

See our Flickr album for high-res versions and licensing information:

Isabel Russo



Isabel Russo was a celebrant for 5 years before becoming Head of Ceremonies at Humanists UK, a role she held until Spring 2020. Passionate about helping shape contemporary ritual that speaks to the occasion, and to the real needs of those taking part, she managed the network of over 400 celebrants that are qualified and accredited by Humanists UK to conduct non-religious ceremonies across most of the UK. Isabel has always been an advocate of the Good Funeral Guide and is proud to work alongside Fran and the Directors to make sure that it continues to thrive, challenge and re-form.

Jane Morgan

Jane Morgan



Jane Morgan has been a celebrant since 2012. The ethos of the Good Funeral Guide has always acted as an inspiration and informs her work with bereaved people and in her commitment to ensuring the public are fully aware of their options. She considers it a great honour to have been invited on board.


Charles Cowling


The one and only Charles Cowling stepped gracefully into the background after creating and singlehandedly curating the Good Funeral Guide for over a decade. He continues to be a staunch supporter and ally of the current directors, and the Board is grateful to know that his wisdom, counsel and advice is just a phone call away, and his friendship is ongoing.

Thanks to Icons8 for the icons.

You need to support us…

The Good Funeral Guide is a labour of love not a nice little earner. If you find our website helpful please consider making a donation to keep us going. If you do it’ll really help — just a £1 or £2. We can find good uses for more of course!


And if you’d like to support us while joining a community of like-minded people, why not consider joining the Good Funeral Guild?