The Good Funeral Guide Blog

Most Promising New Funeral Director

Friday, 30 September 2016


Judith Dandy of Dandelion Farewells

Judith is an outstanding example of a new wave of breath-of-fresh-air funeral business owners – what the Good Funeral Guide terms ‘artisan’ funeral directors. Some people call them alternative funeral directors. Typically, they reject what they regard as the arcane traditions and mystique of funeral service, presenting themselves as people first, funeral directors second.

Dedicated to transparent business practices and a highly flexible and personal service to bereaved people designed to enable them to create a bespoke funeral which best expresses their wishes and values, Judith’s humanity and intelligence place her at the forefront of this new wave of funeral directors

Having worked in two large corporate funeral companies in 2014, Judith set out to create a personal, flexible, thoughtful and cost-moderate service to support bereaved families. Dandelion Farewells was founded in January 2015, reflecting principles of client-centred support and professional standards of care derived from her previous career as a social worker. Judith is involved in all the aspects of care for the person who has died and their family. The business has gone from strength to strength.

Judith has dedicated much time and energy to travelling nationwide to learn alongside the very best in the industry – those with many years’ experience and others who themselves have begun their business a few years earlier. She has developed strong, mutually supportive relationships with other professionals and is able to draw upon a valuable network of colleagues, suppliers and mentors. In the same spirit, she has been called upon to support the work of other funeral directors who have identified her professional and interpersonal strengths. Coupled with valuable empirical learning alongside others, Judith has completed formal training programmes to provide a firm theoretical and professional foundation to her work. In March 2016 achieved the BIFD Certificate of Funeral Services and is now on the pathway to achieve the Diploma qualification in 2017.

Judith operates from a unique village premises from which she provides modern funeral care.

  • Judith has developed a planning workshop for small groups, called My Wishes My Way. This was launched during Dying Matters Week this year. The core of this session is to freely provide information about end of life choices and funeral planning and encourage people to write down their funeral wishes.
  • Dandelion Farewells provides personal, meaningful funeral occasions whatever form this may take for each individual family. It is an unhurried approach. Time is spent listening and working alongside the people making the funeral arrangements to ensure that their decisions resonate with their lives and preferences. The person who has died is cared for with tenderness, kindness and dignity.
  • Judith continues to support families beyond the day of the funeral. This may be through meeting at intervals after the funeral and if necessary sign-posting them to appropriate bereavement services.

Mary Hughes, Director of Affinity Funeral Services Ltd, said: “Judith’s enthusiasm for creating the perfect farewell is matched by her wealth of knowledge and her patience and availability to her families. Nothing is too much trouble. Dandelion Farewells is a rising star.”

A client said: “Judith immediately understood what I was going through, she was very approachable and kind, extremely patient and knowledgeable. Judith was always available, reassuring me in every way. Her attention to detail was touching. Judith continued her care wonderfully after the funeral too.”


Runners Up in this category:

Edd Frost & Daughters

Final Journey Funeral Directors

Young Independent Funeral Services

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