Most undertakers dote on their swanky limousines and their glossy hearses. They renew them whenever they can afford to – at their clients’ expense, of course. They measure their business success by the size and marque of their vehicles and exult in the envy of their fellow undertakers.

There’s not necessarily much client focus here. Or is there? Most people never get the chance to ride in such magnificence. If it’s all part of doing things properly, bring ‘em on. If it’s not your style, or if you’re so grief-stricken you’re unlikely to notice, it seems a bit of a waste.