What people want to hear is:
What made the person who died the person they were – what made them tick.
What the person who died meant to other people
Everyone’s a one-off: what was it that made her/him unique? And special?
A good eulogy is an insightful character analysis packaged in a series of anecdotes which illustrate and exemplify the qualities, values and beliefs of person who has died.
Not one big story, a series of little ones.