The best known fundraising website is JustGiving. But there are lots of other fundraising websites out there offering different terms and levels of service.
By the time JustGiving has deducted commission and a fee for processing a credit card, your £12.50 is reduced to £11.74. Some charity-giving websites offer better terms than JustGiving — but few are as easy to use. Some of them are not-for-profits, some are charities and a good many, like JustGiving,
are for-profit and very rich.
All fundraising websites enable you to make a donation to a major charity. Some of them, though, charge charities a joining fee and/or an annual subscription. All of them ask new members to fill in forms and submit paperwork to verify their credentials.
So if it’s a little, local charity you want to support, check first and make sure it’s already a member of the charity-giving website you favour, or you could cost it some expense and a lot of hassle.
Choose with care
In addition to its level of charges on donations, you also need to check out how easy a website is to use. According to CivilSociety: “A survey of charities conducted by civilsociety.co.uk in 2012 found that on average just 11 per cent of charities were recommending their supporters use BT MyDonate,
compared with 43 per cent recommending JustGiving and 27 per cent for Virgin Money Giving.
Asked to rank the platforms based on performance, MyDonate did not perform as strongly as competitor products in the market, specifically JustGiving, Virgin Money Giving and own-site platforms – topping the rankings only on the question of ‘value for money’, given that the platform is entirely free for charities to use.”