Indy undertakers on the counter-attack
Saif’s IPSOS-Mori price comparison survey published in February 2010 was dynamite. It showed that independents are generally cheaper than two big beasts of the industry, Co-operative Funeralcare and Dignity. Had Saif got the message out to the funeral-buying public it would have hit the big beasts’ bottom line bigtime. But the message never got out, […]
Sods’ law
The funeral industry is right to be wary of those who claim to scrutinise it on behalf of consumers. After all, Jessica Mitford did much injury to the American funeral industry with an exposé which held it up to ridicule and focussed on price at the expense of value, and so was actually of very […]
Vile and baseless rumours
Yesterday I reported that rumours are swirling in Funeralland concerning the response of the People’s Undertaker to the release of the IPSOS-Mori funeral price comparison commissioned by the independent funeral directors’ trade association, SAIF — a survey which revealed Co-op charges to be, on average, higher than those in the independent sector despite its enjoyment […]
Anything in it?
Perhaps the most important recent consumer information to reach the public domain was the SAIF IPSOS-Mori price comparison survey (26 Feb 2010) which showed that “Average funeral directors’ charges are highest for Dignity funeral directors and lowest for independents. Co-operative Funeralcare branches fall between the two.” SAIF wouldn’t share these results with the Good Funeral […]
Chasing the money
Sometimes a google goosechase can take you to interesting places. Where did I start? I wanted to find out the current average price of a simple funeral. I found a Guardian article which concluded with a tranche of good advice from Anne Wadey, author of the Which? publication What To Do When Someone Dies. Which?, […]
Playing Saif
I’d hoped to have a sprightly little post for you yesterday on the matter of funeral costs. The trade body representing the interests of independent funeral directors, Saif, commissioned Ipsos MORI (how apt, that MORI!) to research funeral directors’ charges. A friendly funeral director emailed me to tell he’d just got the report, would I […]
