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Accreditation: Themes and Topics



At the GFG we believe that good funeral directors should:

  • Allow the client to take the time they need
  • Respect the client’s right to shop around
  • Explore options in order to enable the customer to achieve the funeral experience they want and need:
    • the right ceremony
    • the right minister/celebrant (if required)
    • at the right place and time
    • at the right price
  • Be willing to support clients who wish to care for their dead at home
  • Make the client feel welcome on your premises
  • Help the client have a good ‘visiting’ experience
  • Recognise and respect the rights of the person who has died
  • Be transparent about ownership
  • Be staffed by the right people
  • Help the client plan in advance
  • Strive to deliver continuity of care
  • Commit to ongoing professional and business development
  • Engage with the wider community
  • Care for the environment

To verify that the business meets these ideals we will explore and appraise:

  • Core Values
  • Staff (recruitment, training, motivation, reward, retaining, developing, letting go, deputising, succession planning)
  • Embracing Customer Cultural Diversity
  • Continuity of Care
  • Hours of Business and Availability
  • Arrangement Process
  • Pricing
  • Products and Services
  • Embalming and Presentation
  • Premises (Reception, Waiting Room, Arranging Room, Chapel of Rest, Ceremony Room, Mortuary Facilities, Kitchen, Signage, Window Display, External Appearance)
  • Vehicles
  • Parking Facilities and Public Transport links
  • Disability Support
  • Kid Friendliness
  • Resources for Clients
  • Follow-up
  • Community Engagement
  • Funeral Plans
  • Marketing materials
  • Website
  • Client Enquiry Response
  • Social Media
  • On The Day – Delivering the right send-off
  • Removals
  • Environmental Policy

Also see: Frequently Asked Questions