Hitting the spot

Charles Cowling


Posted by Richard Rawlinson

It’s not easy to get advertising right in Funeralworld. Selling your services to bereaved people has unique challenges requiring a deft touch. This online promotion for cemeteries and crematoria in Australia uses the fear of possible theft of an urn of ashes as the reason to pay to bury them safely and memorialise the spot. I agree with the ends but is the means persuasive?

Video runs for just 35 seconds. 

 

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