It makes us very, very happy, today, to salute the launch of a business created by an extraordinarily nice person. Her name is Poppy Mardall and her business is called Poppy’s. What a brilliant name.
Here at the GFG we have been following Poppy’s progress through her development phase, and we have got to know her very well. She’s very bright. She’s served her apprenticeship with the best. She’s good to go – she’s raring to go.
And she’s going with a direct cremation service – though not in the rather dismal, bargain basement way of so many others. Poppy is offering direct cremation as a creative, liberating alternative to a customary funeral. As she says on her website — here –:
“Lots of us struggle to find meaning in the traditional funeral – the hearse, limousines, embalming and undertakers in black. If this is not in keeping with how you lived your life, why choose this for your funeral?
“Over 70% of us choose to be cremated. But many feel the crematorium is not the best place to hold the funeral. So why not hold it somewhere else?”
Indeed. Poppy’s offer is brilliantly encapsulated by her strapline: “The freedom to hold a funeral wherever, whenever and however you want.”
There is plenty of good information and lots of great ideas on her website, which is a model of concision and also education. People are going to read it and say, ‘Wow, we never knew we could do that’. It will open minds to a very appealing and meaningful way of marking a death and commemorating a life. The undiluted power of a ceremony centred on ashes derives from the fact that they embody the person who has died. The opportunity they offer people to do things their own way derives from their three magical properties: they are portable, durable and divisible.
We think that Poppy is going to do tremendouslywell. We offer her our very best wishes for success. This is good work she is embarked on, and a very valuable service she is offering.