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Rosedale Funeral Home Beccles

Address: 22 Hungate, Beccles, NR34 9TT

Phone: 01502 714445

Funeral Director/s:

The Rosedale Funeral Homes – there are six locally – are all owned by Anne Beckett-Allen and her husband Simon.

Anne was born into the funeral business, worked for several of the big corporate companies, and now revels in the freedom of independence. One of the highest qualified funeral directors in the country, Anne is a registered member of the British Institute of Funeral Directors and a tutor for the NAFD Diploma in Funeral Directing. She is also a trustee of Nelson’s Journey, a charity that supports bereaved children and young people throughout Norfolk.

She is forward-looking, tuned into the needs and wishes of bereaved people today, and she knows how to make a business tick very happily. She is unusually intelligent, extremely kind and motivated by strong, ethical principles. She thinks very deeply about everything she does, always striving to improve the service her funeral homes offer in terms, both, of range of choice, and also the way they care for both the living and for those who have died. She really is one of the nicest people you could meet, very down-to-earth – and not a bit funereal. Anne does not customarily conduct funerals but is always there for anyone who wants their funeral conducted by a female.

Anne’s husband, Simon, is an electrician by trade and a builder of considerable talent and taste. He has converted all six funeral homes. It is a fine achievement. Five of them are in old buildings, which he has restored with expertise and stunningly good taste. The best description might be ‘contemporary antique’. If John Lewis did funerals, you think, this is how they would do it -- but it’s doubtful they’d do it quite so well. All the funeral homes are beautifully furnished and well equipped. Each one has its own grandfather clock, locally made and dating from the 1750s – 1780s, a beautiful, thoughtful addition to each of the premises.

For all that he brings to the business, Simon is not a funeral man, he is an outsider. He takes nothing for granted and constantly questions. Because he sees things from the point of view of the client, his perspective has been invaluable in enabling Rosedale to cater so well for its clients. In recent years Simon has become more deeply involved with providing funerals for local people as a funeral director, conducting funerals for many families in the area. See a short YouTube video featuring Simon here.

Both Anne and Simon are people of great heart. They have three children, support the Friends of Chernobyl and, every summer and Christmas, welcome a child from Belarus into their home. Anne is a keen triathlete and has competed in an Ironman UK. In her spare time she packs shoeboxes for ‘Operation Christmas Child’ and each of the Rosedale Funeral Homes is a drop off point for collecting these from their local communities. Simon is a keen chef and motorcycle enthusiast, he has a pilot’s licence and is presently building an aeroplane in the garage.

Together, these two manage to attract remarkably high-calibre staff, all of whom are rooted in their communities and very much ‘one of us’.

We spent two days visiting all the funeral homes and talking to staff. We looked behind the scenes and assured ourselves that people who have died are cared for here with the greatest care and respect. These are among the most caring funeral homes we have ever seen.

The premises at Beccles were our favourite of the six Rosedale branches – there is a particularly lovely feel to this building, and the welcome we had was typically warm and friendly. Lucy Coote and Alison Storey look after the Beccles branch; Lucy was born and brought up in Suffolk, her mother taught locally and grandfather was a local vicar. Lucy has a background in hospitality, and brings many skills and ideas to her role as funeral administrator. She is a volunteer for Nelson’s Journey, and runs the bereavement support group in Beccles and Bungay.

Alison previously worked in recruitment and training, and is a trained florist – she has lived in the area for almost thirty years and is a mum of four who loves baking and walking her two dogs.

Rosedale Funeral Home at Beccles is large and spacious but it still has a homely feel. Going through the reception area, there is a comfortable room where families can sit privately before visiting the chapel of rest. The Beccles grandfather clock is here, and the gentle chimes on the hour and the half hour have a soothing quality to them. The arranging room is situated at the far end of the building, and is comfortably furnished with sofas and a coffee table. The chapel of rest is home to a beautiful infinity candle, and is large enough for small ceremonies to be held here if families wish.

Upstairs there is a flat and a large meeting room which is used for training courses and is also available for community groups to use. One of the bedrooms in the flat is used for practical training of Rosedale staff who need to learn how to properly collect people who have died at home or in a nursing home. The steep winding stairs are also used to teach staff how to bring someone downstairs with dignity and safely.

Parking is available in the car park at the rear of the premises.

Specific Gravity:

Formal but not Victorian – because most people hereabouts don’t want the top hat and cane look. They can do that for you if you like, and they will also gladly dress down.

So many families have asked for this that Rosedale now have a non-formal alternative uniform for their staff which enables them to fit in when families prefer to have ‘no black’ at a funeral.

Very nice fleet of cars – Mercedes. Lots of alternatives to the standard hearse – you can see them all on their website.

What’s important?


As a senior tutor at the British Institute of Funeral Directors, Anne places a high emphasis on excellent initial training topped up by continuing professional development. Everyone who works at Rosedale is really good at what they do. They are all, also, very nice people. They think hard about what they do and how they do it. Ideas and suggestions from staff are positively encouraged and many have been adopted by the company as a whole. You are not just another client here – anything but. They gladly give you all the time you need. They listen well and respond intelligently. Above all, they work with you.

Standards of care of those who have died are also extraordinarily high. Staff working in the mortuary don white coats, and when they are attending to the care of dead people, modesty cloths are always used while washing or dressing them. It’s a respectful, personal and humane approach that we were very impressed by.

What’s different?

Anne says: “We can basically offer anything and everything.” The first funeral director in the UK to offer a carbon neutral funeral and a specialist in eco-friendly funerals. Can offer you a range of bereavement resources, including their own bereavement counsellor.


Each branch runs free bereavement support groups, there are three a year in each area for local people, with facilitators trained by the internationally renowned grief specialist Dr. Bill Webster (Rosedale brings him to the area every year so that he can run a training course) and supported by a member of the Rosedale staff. Anyone is welcome to attend a bereavement support group, no matter how long ago they were bereaved, nor which funeral director they used. Watch an introductory video here.

Anne and Simon are also passionate about involving children in the funeral arrangements. Every branch has lots of really good books which explain death to children and help them take in what has happened. Anne does outreach work in local schools, too, and provides baskets of bereavement resources for them. They will give you a book, When We Remember, which is full of really good suggestions for the funeral ceremony.

There are many small things which indicate the thoughtfulness and intelligence that informs this business – too many to list here, but we particularly liked the beautiful coffin tributes we found in one of the back rooms - made of lifelike silk flowers, these are available for families to use when perhaps they may not have the funds to pay for fresh flowers to go on top of the coffin.


First contact: Your call will most likely be answered by Lucy or Alison, but it may be answered by a member of staff from a different branch. At night you may speak to Anne, Simon, Richard or one of the other senior staff.

Home visits: Very happy to come to you to talk over the funeral arrangements.

Embalming:  Not unless you ask for it. Rosedale are against all invasive treatments. Should it seem necessary, they will discuss it with you carefully first.

Continuity of care: Whichever funeral director you meet first will be there for you all through, holidays and sickness permitting.

Family participation:  If you would like to come in and help wash and dress the person who has died, or do their nails and hair or make up that is absolutely fine. They will give you all the support you need. You could find this very satisfying.

Same-sex person to wash and dress:  If this is what you want, that is no problem at all. Just ask.

Ethnic specialism:  Very happy to work with all ethnic and faith groups.

Local celebrants: They can put you in touch with a minister of religion, or a non-religious or semi-religious celebrant. All secular celebrants are hand-picked and very good.

Home-arranged funerals: If you would like to care for the person who has died at home, they will offer you all the support and advice you ask for. They have specialist cooling equipment that they will be happy to let you use if needed

Website:  The website is excellent. There is a great deal of information and, typical of the human touch you find here, photos of everyone who works there.

Client support: Good range of bereavement resources. An especial strength is the after-care of children.

Money matters:  Clear and transparent -- you’ll know exactly what you are paying for. If money is a concern, please don’t be afraid to make that clear -- they really want to help you. Although based at Diss, Lorraine will help any families with applications for Social Fund Payments. She has also become a self-taught expert at taking on the Department of Work and Pensions and helping families to fight for other bereavement benefits that they may be entitled to, even at times enlisting to the help of the local MP.


Outstandingly well run, highly professional but, top of the list, you’ll find here an exceptional focus on people. Quiet, kind, capable and utterly sincere. Good value for money, too.

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