Charles Cowling
    Posted by Mark Sharron For the third part in this series on SEO for funeral directors I’m going to explore onsite SEO. The goal of this post is to give you an understanding of how the major search engines view your website’s funerary focused content. If you think back
Charles Cowling
  Guest post by Mark Sharron For the second part of this guest post series on SEO for Funeral Directors I’m going to talk about Google Adwords. Adwords is a Google’s Pay Per Click (PPC) advertising system. Adwords went live in early 2000 and has helped tens of thousands of
Charles Cowling
  Guest post by Mark Sharron Okay Charles, challenge accepted.  This will be the first in a series of articles where I share some insights into what the readership of this site (people who work in the funeral industry, mostly) can do to increase their search engine exposure. To give you
Charles Cowling
  Yeah yeah, it’s a rubbish photo, I know, I’m not blind. It’s the best I could do. It’s an undertaker’s window. In Germany. Me and the missus have been holidaying there. This undertaker is in the ancient city of Lubeck. As you can see (through a glass, darkly) the
Charles Cowling
Charles Cowling
  Posted by Richard Rawlinson   Five generations living now are neatly labelled as follows: Traditionalists (born 1925-45) Example: great grandparents, born in the mid-1930s. Brought up during WWII, a culture of patriotism and waste-not-want-not. Faith in institutions and a job for life. Strong work ethic and stubbornly independent. Slogan: Keepers
Charles Cowling
Mood lighting: the death of Mimi in the opera La Boheme Undertakers put a great deal of effort into making people who have died look good for when family members come to see them. There is, they feel, great therapeutic value in the experience of visiting someone who’s died, especially
Charles Cowling
  Posted by Richard Rawlinson The only dummy I’ve ever seen in an undertaker’s shop window is the reflection of myself staring back at me. I recently unleashed my inner window dresser, and suggested grabbing the attention of passers-by with moving installations: screens behind displays, with visuals chosen to complement the
Charles Cowling
  Posted by Richard Rawlinson  at his eye-watering best The multiple windows of Harrods, and the eye-watering budget for the displays in these windows, are a far cry from your average undertaker’s window onto the high street. However, moving installation is perhaps one trend any retailer can take from London’s leading
Charles Cowling
  Posted by Richard Rawlinson While many undertakers’ websites offer useful information for those planning funerals, they’re understandably not impartial, being the marketing platforms of commercial companies. Compare and contrast, for example, these words from both mainstream undertakers and specialists in their given niche (simple funerals, woodland burials etc). A full-service,