Guest post by Howard Hodgson
THE FASHION OF DEATH ALWAYS FOLLOWS THE FASHION OF LIFE.
‘In the midst of life we are but in death, of whom may we seek for succour but thee oh Lord, who for our sins art justly displeased’ are words that most of us would have associated with an Anglican funeral service a decade ago. But this is no longer the case today. Why?
It is because the post war baby boomers are starting to die. Therefore, the children of the social revolution of the early 1960s, who ripped down the lasting vestures of Victorian society and values and replaced such discipline and order with the Beatles and Bob Dylan, are now attacking conventional death ritual as it looms towards them.
This is hardly surprising. Why would a generation who grabbed power and kept it do anything else? Paul McCartney, aged 74, still fills stadia all over the world with people of all ages to listen to his music, most of which was written over 40 years ago.
We are talking of a pampered generation from birth that believes in ‘oh how to die’ as much as it did in ‘oh how to be a teenager’ all those years ago. Therefore, it is not surprising that it questions the need to have a traditional funeral – and all the costs associated with it.
This is because these folk are less religious and more allergic to formality than their parents. Therefore, they don’t like the cost associated with a distressed purchase and, in the case of some, would prefer not to be forced to attend a morbid occasion but a more colourful celebration of life or even have a party instead. After all, we are talking about the original sex, drugs and rock and roll generation.
So, while there is no escaping the pain of bereavement, it is everyone’s right to choose how to deal with it – and this is their way and it follows 100% their way of living.
As a result, today some families are shocked and concerned that a traditional funeral will cost around £4,500 while they are quite content to spend more on a family holiday and four times that sum on a wedding. This is pure baby boomer thinking.
At Memoria, we have developed three options of direct cremation to meet this new demand. Interest has been very considerable, as it has been in the same options available in the form of three pre-arranged direct cremation plans. Such options allow a family to have a one hour service of their choice while reducing the costs by between 55 – 80% dependent upon the option selected.
Last year we conducted just a mere handful of direct cremations. This year the total equals about 7% of our turnover. While I don’t expect direct cremation to grow to become 100% of the market, I do expect it to grow to over 40% in the next decade.
Furthermore, I can report that such growth is being driven by social groups A, B and C, while D and E still prefer to arrange traditional funerals. Therefore, it is safe to say that so-called ‘funeral poverty’ has little or nothing to do with this new trend.
Nevertheless, the introduction of direct cremation services has widened the choice available to all and this is a very good thing too for people of limited financial means, while not having any affect on those who still wish to choose a traditional funeral complete with hearses and limousines etc.
So there is absolutely no reason why ‘Abide with me’ should not be sung in one service and ‘Hey Jude’ played in the next.