The US version of the NAFD is the NFDA. The NFDA has a Pursuit of Excellence Program. Here’s what they say about it:
Pursuit of Excellence is the premiere recognition program for funeral service, setting standards of excellence that motivate funeral home staff, inspire innovation and sustain consumer confidence in the funeral profession.
NFDA’s Pursuit of Excellence program recognizes funeral homes that are committed to providing outstanding service to the families and communities they serve and are dedicated to achieving the highest professional and ethical standards.
Pursuit of Excellence encourages funeral homes to further the educational and professional development of their staffs, create innovative ideas to better serve families and the community, and consistently strive for excellence.
Flexible and affordable application process makes international recognition possible for any size firm.
Presumably our own NAFD has considered such a scheme. If it hasn’t, it might do well to.